Strategy

How To Use LinkedIn to Reach Key People

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Take these all-important steps to up your success rate in finding decision-makers on...

Amazon’s New Delivery Initiative Might Impact the Promotional Products Industry

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The program could also affect third-party shipping providers like UPS, FedEx and the Un...

Q&A: Video Games Fertile Ground for Merch

Video games are big business, so it's no...

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Video: Translating Retail Beachwear Trends

Keeping up with the fashion world can be...

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Wearables News Briefs - July 2018

Stormtech Performance Apparel ...

Let Freedom Ring with Vintage Americana Clothing

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Stars and stripes in faded shades are trending at retail.

How To Win Over Key People

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Don’t look for the decision-maker by using a hard sell. Start with getting key people o...

Women of Promo Confront Workplace Inequality

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The #MeToo movement has reopened the discourse on gender inequality in the workplace. W...

Branding #MeToo: Activism or Opportunism?

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After major Hollywood film producer Harvey Weinstein was dismissed from The Weinstein...

The Right Fit: Back-To-School Style Guide For Children's Apparel

If you want BIG sales, it's time to...

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Will 3-D Printing Upend Promo Supply Chain?

A Brooklyn company is using 3-D printing t...

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Writing a Story on #MeToo Was an Honor … and a Challenge

Like so many, I wasn't shocked at what...

How Top Promo Companies Encourage Workplace Equality

Leading companies in the promotional...

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Promo Women: Personal Safety Comes First

Women are no strangers to the potential...

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3 Creative Ways To Differentiate Your Promotional Pens

Promotional pens are one of the...

Why Activewear Will Be A Top Seller For Back-To-School Shopping in 2018

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Back-to-school shopping happens over an eight-week period from early July to late...

Notable Booth & Display Items

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According to PricewaterhouseCoopers, there are roughly 285,000 conventions,...

The Best Way for Brands to say 'I’m Sorry'

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In this new format, ASI’s editors and writers discuss major branding trends.

How To Maximize Profits With Magnets

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Promotional magnets are super customizable for your customers, as well as a low-cost...

Promos Were The Secret Ingredient At Bar Convent Brooklyn

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Bar Convent Brooklyn was an event Anthony Bourdain would have relished. The bar...

Flywheel Brands Acquires 127 Press

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Distributor Flywheel Brands (asi/212986) of Hixson, TN, has acquired silkscreen print...