Strategy

Customization in the Promo Products Industry

Advantages

Consumers are demanding fully customized and personalized items. Can the promotional pr...

Trend Alert: College Football Merch

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College football is back, and we're pumped. Viewing the new season through a...

How to Increase Your Margins With Direct-Mail Magnets

If your clients aren't investing in...

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Classic Clocks & Watches

These time-honored promo products are...

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Video: Translating T-shirt Trends

T-shirts are ubiquitous. More than 2...

Enter the Wearables Apparel Design Awards

Web Exclusive

We've extended the deadline of the Wearables Apparel Design Awards! You now have two...

Wearables News Briefs - September 2018

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Storm Creek  (asi/89879) has released its 2019 catalog, featuring the company's...

Promo Talk: Larry Alford, Axis Promotions

Advantages

Candid opinions from industry pros.

How to Make the Best First Impression With Your Website

Advantages

A company’s website is often the first stop of B2B buyers, so it’s important to have a ...

Merch Win: Marvel’s ‘Super Hero Day’ Promos

The initiative sees Marvel Entertainment p...

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How To Customize Your Lanyards

You can embroider tiny logos or small bloc...

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Case Study: Google Goes Live

YR Live, a live customization experience...

US or Europe: Which Team Has the Better 2018 Ryder Cup Merch?

ASI’s editorial team had a look-see at the...

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New Captain Marvel Merch-Marketing Has Fans Excited

Before the movie, the merch. So it is...

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How to Bring in Big-Name Brands With One Item

Wouldn't it be nice if you knew how to...

Kritzer Marketing Owner Appears on Below Deck Mediterranean

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Appearing on one of the most popular shows on cable television has been highly...

How to Effectively Save Time

Advantages

Advice for sharpening your job skills

6 Surprising Stats About Back-To-School Sales

Web Exclusive

The back-to-school shopping season is in full swing, which means now's the time to...

5 Ways Magnets Will Attract More Healthcare Sales

Web Exclusive

Promo magnets are an easy sell. They help medical providers get their brand in front...

Plastic Couture: Ziploc Releases Merch Line with Japanese Fashion Brand

Web Exclusive

The timely collection manages to be entertainingly tongue-in-cheek while also tapping i...

Meaningful Plaques & Awards

Advantages

Whether it's for surpassing yearly sales goals or completing a Tough Mudder run,...