Strategy

Rise in Music Merch Means Opportunity for Promo Industry

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When it comes to music, there's ever more money in merch. That's good news for...

Keep Your Small Letters Crisp

Wearables

Tiny text is one of the biggest challenges digitizers deal with.

Creating Connections With Experiential Marketing

How can your promo make an emotional conne...

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The Inspiration Behind Brand Fuel’s Fun, Crazy Brand Experiences

If you're looking for an experience in...

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Secrets of the Dazzling Westworld Brand Experience

At San Diego Comic-Con 2017, it was Los...

Trend Alert: Clear Tote Bags

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Clear tote bags are the rage of the runways - which means the trend could soon be...

A Year After Business Boot Camp, Decorator Is Thriving

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Donna Zahn has been busy in the year since she traveled to upstate New York to The...

Promotional Products Opportunity: Canadian Premier League Reveals Official Logo

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Canada is ready for its own kickabout. And now it has some branding in place to show...

Sell The Right Mat For Every Occasion

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Indoor and outdoor mats are a key branding tool for most businesses - but selecting...

Why Buying Apparel Blanks Can Be Beneficial

While getting your apparel decorated...

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Experiential Marketing As An Effective Team-Building Exercise

From mom-and-pop shops to large...

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A Perfect Match: Sell More With These Apparel & Accessory Pairings

When customers come to you for apparel,...

5 Health And Beauty Markets Looking For Custom-Labeled Bottled Water

The health and beauty industries are so...

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Clever Custom T-Shirts Help Promote City’s Pot Survey

T-Shirts, legal marijuana and the...

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Expand Your Offerings With Specialty Platens

Printing on the front and back of...

5 Situations When Sublimated Tees Are An Easy Sell

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Heard the hype about sublimation but still not totally sure how it works, or when to...

Branded Nail Art Is Trending

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The logo manicure is the new it accessory, with many women more than willing to...

Tap Into Big Sales To Beverage Customers

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Bandannas +  beverages = the perfect cocktail for sales. Check out the latest video...

Start Selling Promotional Printing (It's Easier Than You Think!)

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First things first: What is promotional printing? It's simple: printed marketing...

5 Tips To Avoid Rising Cotton Prices And Sell The Perfect Premium T-Shirt

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It's a trend that's been wearing on promotional apparel sellers for months: rising...

Lego Lovers Crowded Expo Center for Merch, Memories

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Lego enthusiasts of all ages crowded into the Greater Philadelphia Expo Center in...