Strategy

Proforma Creates Program to Attract Young Professionals

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Top 40 distributor Proforma (asi/300094) created a new program to encourage young...

Adventures in Rebranding: Dunkin’ Donuts Changes Name

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“Donuts" is being dropped in favor of just “Dunkin’.”

How to Build a Community on Social Media

This distributor builds goodwill on social...

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End-Of-Year Incentives End-Users Will Want To Wear

Apparel and accessories are some of the...

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Gildan Launches Polo Brand

Top 40 supplier Gildan (asi/56842)...

Q&A: Matt Gresge, AIA Corporation

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Under CEO Matt Gresge's leadership, AIA Corporation (asi/109480) increased...

Target Decorated Apparel Names President

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Target Decorated Apparel (asi/90549), a Chicago-area contract decorator, has...

Gritty: Marketing Gold or Short-Term Stunt?

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The Philadelphia Flyers new mascot is a viral sensation, but can his appeal last? We ho...

Plan Ahead For Q4 And Beyond With Promotional Printing

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This upcoming seasonal marketing calendar will arm you with knowledge of the biggest...

5 Workwear Trends To Watch

Think apparel trends don't apply to...

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Top 5 Customers For Healthcare Promos

Top 5 Customers for Healthcare Promos ...

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Multi-Use Lanyards

Lanyards have long been a part of our...

Walmart Pledges To Pull Soviet T-Shirts After ‘Eastern Bloc’ Outcry

Still, it appeared some Soviet-themed tees...

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‘FitzMagic’ At Heart of Trademark, Personal Branding Controversy

NFL Rookie Minkah Fitzpatrick has taken fl...

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Don’t Give Up On Customer-Gifting Programs

Customer gifting is in decline, but distri...

Why Housewares Should Be Your Next Hot Seller

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There's no place like home. End-users certainly know this, but do your clients?...

Why You Should Be Selling Calendars

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Calendars may seem like a thing of the past, especially since cellphones are...

6 Strategies to Extend Holiday Business Year-Round

Advantages

Yes, December gifts are an absolute must. But there are 11 other months that deserve yo...

Q&A: A Plethora of Personalized Products

Advantages

Christopher Robbins, vice president of sales at Custom Color Solutions (asi/47905), spo...

Is This the Next Evolution of Apparel Customization?

Wearables

Brennan Mulligan, founder and CEO of Skyou Inc. (asi/87637), has been in the mass...

Why You Can Bet On Bags For Big Orders

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Look around: Promo tote bags are carried everywhere, from offices, gyms and...