Strategy

Sales Guide: Impress Your Clients With Metal Promos

Web Exclusive

When it matters, invest in metal. Handcrafted metal promos like plaques, trays and...

Prominent Badges, Buttons & Lapel Pins

Advantages

These traditional products come in many shapes, sizes and materials, so there's...

Nike, H&M Launch 'Stranger Things' Merch Collections

More and more swag collabs for the upcomin...

---

Alcohol Brands Stir Up Promos At Bar Convent Brooklyn

The bar and beverage industry’s epic cockt...

---

How to Maintain A Healthy Diet

Lifestyle tips for busy professionals.

InkSoft Acquires Digital Art Solutions

Web Exclusive

InkSoft , maker of sales and production software for apparel decorators, has...

Miller Lite Beer Can Doubles as a Game Controller

Web Exclusive

Miller Lite has taken merchandising to a whole new level with a Bluetooth-enabled...

4 Outdoor Markets for Summer Promo Sales

Web Exclusive

Summer will be here before you know it, bringing with it scorching sales...

Guantanamo Bay Has A Merch Shop

Web Exclusive

Items include branded T-shirts, caps, mugs, flying discs, plush toys and more.

2019 Promotional Products Sales Compensation Survey

Employees expect competitive compensation ...

---

How To Increase Your Profits With Corporate Clients

Win corporate clients with products...

---

I Earned My MASI: Aimee Zeidman

Aimee Zeidman is the owner and director...

10 Customers That Want To Buy Flip-Flops Today

Step up your promo sales with fun and...

---

Printing on Demand at SXSW

When Mark Seymour, chief sales officer...

---

Forever 21 Teams Up With Cheetos for Hot Merch

Move over, Taco Bell ! The hottest...

7 Merch Trends From the U.S. Open Swag Collection

Web Exclusive

Admittedly, our golf game here at Counselor magazine is more Rodney Dangerfield...

8 Classic Closing Techniques

Advantages

When you’re ready to ask for the close, look to these tried-and-true methods of getting...

Sell Solutions Instead of Products: 6 Ideas That Will Work for You

Web Exclusive

Increase your profits on every promo you sell by recognizing upsell opportunities...

Unique Job Titles in the Promo Industry

Advantages

Gurus, ninjas and evangelists, oh my! Uncommon job titles are sweeping the business wor...

New Stranger Things Merch Features In Brand Collaboration with Baskin-Robbins

Web Exclusive

The collab is helping to hype the upcoming release of Stranger Things’ third season.

Pride Month Presents Opportunity for Promo Pros

Web Exclusive

Pride Month is increasingly becoming an opportunity for the promotional products...