Strategy

Counselor State of the Industry 2025: Made in USA

Strategy

Made-in-USA suppliers are enjoying an immense boost, but what does the future hold for ...

Counselor State of the Industry 2025: Supplier Health

Strategy

A multitude of factors – starting with the seismic impact of tariffs – are undermining ...

Counselor State of the Industry 2025: Supplier Snapshots

With these snapshots, find out what makes ...

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Counselor State of the Industry 2025: Promo Industry Trends

How will volatility impact four of the big...

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Counselor State of the Industry 2025: Top Promotional Products Categories

The top product categories in promo remain...

Counselor State of the Industry 2025: Do Public & Private Equity-Backed Promo Companies Perform Better Than Average?

Strategy

This ASI Research analysis compares their growth to Counselor Top 40 companies and comp...

Counselor State of the Industry 2025: The Top Markets for Promotional Products Sales

Strategy

Little shifted last year, but the biggest sectors in promo are bound to be impacted in ...

Counselor 2025 State of the Industry

Strategy

In a year of extraordinary challenges, promo companies have shown the grit needed to su...

ASI Chicago 2025: Brian Urlacher Delivers Life Lessons and Fun in Keynote

Strategy

The NFL Hall of Famer offered wisdom shaped by his 13 years of elite play and experienc...

Abeegha Solutions Unlocks Sales Potential With Entry Into Promo Products

Though it started life offering traditiona...

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Best in Branding: Promo Lessons From Pool Noodles, Cows & Aggressive Mustard

From Olive Garden-branded pool floaties to...

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ASI Chicago 2025: Sell to Different Generations

Connect with buyers based on their generat...

ASI Chicago 2025: Strategies To Influence People (in a Good Way)

Education Day speaker Mimi Brown dispelled...

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ASI Chicago 2025: Opportunities in the Print Industry

Dave Leskusky, president of PRINTING Unite...

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ASI Chicago 2025: Counselor’s Advisory Board Shares Growth Strategies

A trio of distributor leaders gave tips on...

ASI Chicago 2025: Reach Customers With Facebook and Instagram Ads

Strategy

Janet Johnson of the Janet E. Johnson Agency gave an overview of setting up ad campaign...

6 Ways To Get Creative With Direct Mail for Fall

Strategy

Print is uniquely positioned to take advantage of the emotion, color and opportunity of...

Go Beyond Basic DTF With Mixed-Media Designs

Strategy

Special-effect heat transfer vinyl works best as a complement to direct-to-film transfers.

New Physical Music Format Showcases Print’s Value as a Collectible

Strategy

The KitAlbum bridges the CD era and streaming era, and uses print as part of the appeal.

Pride-Related Promo Searches Decline as Brands Scale Back

Strategy

The number of ESP searches for products related to Pride and the LGBTQ+ community betwe...

Canadian Distributors Search for Classic Categories, Promo Stalwarts in ESP Amid Q2 Economic Uncertainty

Strategy

Meanwhile, searches for “made in Canada” fell 72% between the first and second quarters.