Strategy

4 Quirky Merch Trends From the 2023 U.S. Open Championship Collection

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Promo products distributors can capitalize by translating the trends to the right clien...

Joe’s Promo Picks: Attention-Grabbing Giveaways

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In-person gatherings continue to gain in frequency, which means there’s growing opportu...

Editor’s Picks: Adaptable Sweaters & Vests

These garments are excellent for branding,...

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The 17 Sustainable Development Goals & Why They Matter

The UN created the SDGs in 2015 as an urge...

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Photos From ‘Big Slick’ 2023

Promo helps drive record results at annual...

Decorating Roundup: Equipment That Saves Time & Energy

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New equipment, software and materials help apparel decorators boost productivity.

Promotions Planner: I’ll Drink to That

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Start presenting ideas to clients for campaigns centered on September observances.

This Week’s New Suppliers: New Seasons & New Products

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Discover creative products from new ASI suppliers.

3 Fun Merch Trends From Apple’s WWDC Swag Bag

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The branded items from the tech giant’s annual developer’s conference, being held this ...

When To Source Products From Inside or Outside the U.S.

Learn how to decide when it's worth it...

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Editor’s Picks: Delectable Food Gifts

These items have universal appeal and offe...

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Develop a Sales Differentiation Strategy in 5 Steps

Determine how you stand out from the compe...

This Week’s New Suppliers: Get Ready for Warm Weather

Discover creative products from new ASI su...

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Controversy, Gay Pride, Corporate Control – and the Hockey Jersey at the Center of the Storm

NHL players refused to wear specially desi...

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5 Smart Strategies for Repurposing Logoed Items

Consider these methods for breathing new l...

Decorator’s View: Navigating Graphic Placement on Apparel

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In this new series of columns, decorated-apparel industry veterans share tips to help p...

5 Ideas for Using WGSN’s 2025 Color of the Year

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Future Dusk, a dark, moody hue between blue and purple, is versatile enough to work wit...

Building a People-First Company

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Suppliers and distributors dig into what it really means to care for the people behind ...

Editor’s Picks: Functional USA-Made Products

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Help your clients embrace civic pride and support local communities with products that ...

This Week’s New Suppliers: Promo Favorites

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Discover creative products from new ASI suppliers.

Learn How To Profit With Promotional Merchandise

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Looking for new ways for your T-shirt business to stand out? Consider adding...