Strategy

Decorating Roundup: Epson Releases Compact Hybrid DTG Printer

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The entry-level printer can also handle direct-to-film printing.

The Bright Side: Quinn Celebrates 30 Years

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What began as a one-person flag and banner business in Queens, NY, now employs over 50 ...

6 Tactics for Handling Sales Objections

Here’s how to get the prospect to the close.

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Your Path To Increased Profit: Manage Your Team To Boost the Bottom Line

Bad hires and underperformers will drain y...

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The 2022-2023 Multi-Line Rep Directory

Here’s the latest listing of the industry’...

2023 Product of the Year: The Stanley Quencher

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It’s a social media sensation, the next big thing in the drinkware boom – and the must-...

Be a Part of ASI’s Summer Internship Program

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ASI provides free ESP access and training for promo industry interns.

4 Sustainability Trends To Watch in 2024

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Brands are increasingly looking for third-party eco-certifications as a strategy to cut...

The Bright Side: ASI Celebrates a Year of Generous Financial & Material Contributions to Charity

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Beneficiaries included organizations in the Philadelphia region, close to ASI’s head of...

Cutting Its Textile Waste, Ameramark To Launch Upcycled Goods

The canopy-tent supplier is transforming i...

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Sales Compensation Survey 2023: Cost of Doing Business

It’s expensive to run a company these days...

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Decorating Roundup: A New Direct-to-Film Solution & Long-Lasting Lettering

Check out the latest innovations and offer...

New Year, New Sales Opportunities: Lucrative Q1 Client Requests

Hit the ground running in 2024  by...

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Send Us Your Products for January Showcases

Featured items will receive free editorial...

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Distributor Puts Together Rockin’ Self-Promo

The classic-rock-themed gift boxes feature...

The Campaign: Creating A Pop-Up Employee Merch Store for Cash App

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Limited availability and a retail feel helped this promo products pro make the global s...

4 Ways To Use Peach Fuzz, the 2024 Pantone Color of the Year

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The pastel neutral is on trend for apparel, accessories and other promotional products.

How SwagCycle Helped Us Clean Out Our Closet – and Support a Worthy Cause

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Donating hundreds of unused pieces of branded merch to a Michigan nonprofit that suppor...

Promotions Planner: Showing Appreciation

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Start presenting ideas to clients for campaigns centered on March observances.

Get Comfortable With ‘Cozy Cardio’

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The social media trend is ideally suited for end-buyers in the health and wellness space.

How One Sustainable Supplier Is Creating a Positive Ripple Effect

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RIPL Goods uses the profits from its reusable water bottles to fund plastic cleanup eff...