Strategy

The Baby Tee Grows Up

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A style staple in the ’90s and early aughts, the shrunken shirt is back with a more mod...

This Week’s New Suppliers: Quality Products for a Lasting Impression

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Discover creative products from new ASI suppliers.

4 Quirky Merch Trends From the 2023 U.S. Open Championship Collection

Promo products distributors can capitalize...

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Joe’s Promo Picks: Attention-Grabbing Giveaways

In-person gatherings continue to gain in f...

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The 17 Sustainable Development Goals & Why They Matter

The UN created the SDGs in 2015 as an urge...

Editor’s Picks: Adaptable Sweaters & Vests

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These garments are excellent for branding, offering a stylish and practical way to show...

Photos From ‘Big Slick’ 2023

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Promo helps drive record results at annual Kansas City fundraiser.

Decorating Roundup: Equipment That Saves Time & Energy

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New equipment, software and materials help apparel decorators boost productivity.

Promotions Planner: I’ll Drink to That

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Start presenting ideas to clients for campaigns centered on September observances.

This Week’s New Suppliers: New Seasons & New Products

Discover creative products from new ASI su...

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3 Fun Merch Trends From Apple’s WWDC Swag Bag

The branded items from the tech giant’s an...

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When To Source Products From Inside or Outside the U.S.

Learn how to decide when it's worth it...

Develop a Sales Differentiation Strategy in 5 Steps

Determine how you stand out from the compe...

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Editor’s Picks: Delectable Food Gifts

These items have universal appeal and offe...

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This Week’s New Suppliers: Get Ready for Warm Weather

Discover creative products from new ASI su...

Controversy, Gay Pride, Corporate Control – and the Hockey Jersey at the Center of the Storm

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NHL players refused to wear specially designed Pride warm-ups. The resulting fallout be...

Decorator’s View: Navigating Graphic Placement on Apparel

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In this new series of columns, decorated-apparel industry veterans share tips to help p...

5 Smart Strategies for Repurposing Logoed Items

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Consider these methods for breathing new life into obsolete promo products.

5 Ideas for Using WGSN’s 2025 Color of the Year

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Future Dusk, a dark, moody hue between blue and purple, is versatile enough to work wit...

Building a People-First Company

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Suppliers and distributors dig into what it really means to care for the people behind ...

This Week’s New Suppliers: Promo Favorites

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Discover creative products from new ASI suppliers.