Strategy

How To Cold Call With Purpose

Advantages

Once the second leading method of generating promotional product business, cold calls...

Company Refuses to Make Hats for Charlottesville LGBTQ Event

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Logoed headwear was at the center of controversy connected with an LGBTQ event in...

The Scariest Promotional Product In America

In the first week of September, red...

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Industry Scam Alert

ASI is urging everyone in the...

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Promotional Products Companies Affected by Hurricane Harvey

Hurricane Harvey has devastated parts of...

Case Study: Under Evaluation

Advantages

This successful distributor looks for the qualities that can’t be taught.

Colorful And Creative Plaques

Advantages

When people are recognized for a job well done, they wear that recognition proudly....

Should Distributors Give In To Cheap Instincts?

Advantages

Retail’s discounting boom is in full swing – right as the promotional product industry ...

ASI Awards Three Interns College Scholarships

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ASI recently awarded $1,000 college scholarships to three interns who participated in...

5 Insights About Promotional Product Buyers

ASI Market Research recently conducted a...

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5 Tips For A Healthy Mind

1. Save Energy Organize your life so...

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Revamp Your Company’s Image Today

Here are three ways you can stand out from...

Handy Safety Kits and Tools

FEMA reports less than 40% of Americans...

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The Perfect Bag For 5 Different Personalities

Learn how to sell stylish carryalls for fi...

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ASI Raises $66k for Harvey Relief; Specific Needs Continue

An important message from Tim Andrews,...

Expert Secrets: Moving Decoration Beyond the Logo

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Jay Busselle, decoration expert and director of sales and marketing at Printa...

I Earned my BASI: Sarah Jane Gray

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Sarah Jane Gray is the sales manager for the Specialty Items & Premiums...

5 Benefits Of Owning A Distributorship

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Are you a salesperson working for a distributor? Are you happy in this role? If so,...

4 Ways To Increase Your Custom Sales

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Wow your customers and boost profits with product customization.

Thirst-Quenching Sport Bottles

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ASI research found that 84% of recipients of logoed drinkware keep it because it's...

Promo Market to Target: Eco

Advantages

With increasing demand from socially aware buyers, ignoring this vital niche would be a...