Strategy

Touch, Teach, Connect: Sensory Marketing Really Engages

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Touch is the language of connection. As marketing experts, you have a powerful tool...

Amazon Reportedly Developing Alexa-Powered Smart Glasses

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Amazon wants to get in your face with its next product. The online retailer is...

Preview: 2017 Wearables State of the Industry

Optimism in the decorated-apparel...

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Tips For Breaking Into A New Sector

Distributors offer their tried-and-true ti...

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Prepare For Seasonal Weather

Teach your clients how to create an optima...

I Earned my BASI: Michael Reisbaum

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Michael Reisbaum is the USA director of operations for Reflective Shopper USA, LLC...

Warming Jackets and Vests

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According to ASI's Global Impressions Study, branded jackets are among the top...

Inspire Sales With Apparel Innovation

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Buyers want more: here's how you deliver Today's promotional apparel isn't just...

4 Keys For Customer Satisfaction

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Get your game face on by not skimping on quality products and services.

NFL Team Postpones DNA Test Promo Giveaway

Nothing says football quite like DNA...

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Case Study: Personal Touch

This promo product expert needed a new web...

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Customize Desk Pads for the Perfect Message

Whatever detail, message or design your cl...

6 Holiday Gift Trends

Any promotional product that is given...

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Fidget Spinners: Hot Gift or Spun Out?

For some, the fidget spinner craze is...

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‘A Shirt With a Purpose’

Chip and Joanna Gaines, the co-stars of...

How to Boost Email Open Rates

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1. Clean Up Your List Remove addresses that are no longer valid, contain typos or...

Healthy Customers Are Happy Customers

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Here's another great UpLine Idea from Universal Promos: Pitch the super-handy Super...

How To Cold Call With Purpose

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Once the second leading method of generating promotional product business, cold calls...

Company Refuses to Make Hats for Charlottesville LGBTQ Event

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Logoed headwear was at the center of controversy connected with an LGBTQ event in...

The Scariest Promotional Product In America

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In the first week of September, red balloons began mysteriously appearing in a small...

Industry Scam Alert

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ASI is urging everyone in the promotional products industry to be on alert for...