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Strategy
This Week’s New Suppliers: To-Go Gems
Web ExclusiveDiscover creative products from new ASI suppliers.
How to Offer Embroidered Patches With Only a Heat Press
Web ExclusiveA thread and needle is one of the most trusted methods of decorating apparel....
Chapter 2: Next Level Apparel’s Brand Elevation - A Recalibrated Brand Story
The wait is over! We covered Chapter...
Athleisure Trends: Must-Have Colors, Fits & Performance Features
If there's one promo trend that isn't...
Behind the Scenes: “The World Is Our Ocean” Sustainable Collection Photo Shoot
The sound of crashing waves was calling...
Case Study: Creating Sustainable Swag Bundles
Web ExclusiveChicago-based distributor iPromo has been finding success with curated boxes stocked wi...
The Bright Side: US Open Merch Sold From Brookline Pro Shop to Benefit Charity
Web ExclusiveIt’s a great example of using branded merchandise for altruistic ends.
Vital Health & Wellness Products
Web ExclusiveEmployee health programs have been a staple in corporate America for years. And while P...
Promo Firms’ Ukrainian Fundraisers
Web ExclusiveHere’s where you can donate to industry charity initiatives for Ukraine, including ASI’...
Sales Spotlight: One Product You Can Sell to Any Client
One promotional product, endless sales...
4 Sustainability Success Stories From Big Brands
These corporate leaders are taking proacti...
How Self-Limiting Beliefs Sabotage Change in Your Promotional Products Business (Resisting Change Series, Part I)
Change is not a one-and-done...
This Week’s New Suppliers: Must-Have Appreciation Gifts
Discover creative products from new ASI su...
Introducing Draft Top®: The Perfect Promo for Spring & Summer Sales
There's a new promo in town just in time...
The Promo Distributor’s Guide To Selling Sustainability
The demand for sustainable products is...
Six Telltale Signs of Greenwashing
Web ExclusiveMany brands have been called out for exaggerating or misleading consumers about the sus...
5 Case Studies in Reducing Packaging Waste
Web ExclusiveGet inspired by how these companies – in the promo industry and beyond – are making mor...
Sponsored Content
Podcast: Build the Look, Not Just the Logo — How To Use Heat Printing for Promo Success
Today's end-buyers are looking for more than just logos on a product : they're...
SPONSORED BY:
Revolutionary Rollback: How To Sell Made-in-USA Headwear for America’s 250th Anniversary
America's 250th anniversary is creating major demand for domestically made goods. ...
SPONSORED BY:
High-End Sales Opportunity: How To Sell a Celebrity-Endorsed Promo
Forget everything you thought you knew about promotional headwear. Now, you can give...
SPONSORED BY:
Take Your Sales Potential to the Max: How Partnering With a Promo Tech Leader Drives Profits
The promo tech category is booming, and now's the time to take advantage. Discover...
SPONSORED BY:
It’s Time for Promo to Fully Embrace Sustainability
Web ExclusiveThe industry can’t ignore it any longer, which is why ASI Media is launching Promo for ...
Handy Coolers & Lunch Bags
Web ExclusiveWhether they’re taking lunch to school or the workplace, or hauling snacks and beverage...
Alternative Apparel Meets Recycled Polyester Goal
Web ExclusiveThe company, part of HanesBrands, no longer uses virgin polyester in any of its fabric ...
Excitement Builds in Promo Industry for Sales Travel
Web ExclusiveExclusive survey results from ASI indicate that the majority of reps are eager to see c...