Time off and food: Those are the true keys to attracting and retaining great employees, believes Craig Callaway, CEO of eCompanyStore (asi/185782), a 130-person distributor firm based in Alpharetta, GA. “There’s only so much money you can pay people,” says Callaway, on a day in June when the company held an employee Bake-Off. “What you can really give them that makes the difference is free time to spend with their families.” So, eCompanyStore awards all employees with 21-day mandatory sabbaticals every five years. That’s in addition to any regular vacation time they’re entitled to. “I want people to take the kind of trip they’d never take in a regular week’s vacation, whether it’s going on a mission trip or tracking down a long-lost second cousin. We want people to do life-changing stuff and come back revitalized.”