American Ad Bag Co (asi/35290) has a new sales leader.

The Woodstock, IL-based supplier announced the promotion of Lisa Parker to vice president of sales after almost 12 years with the company.

Parker brings more than three decades of experience in sales and leadership to her new role. She joined the company in February 2015 and has been in the role of sales manager for the Southeast region since. She’s also served as the president of regional promotional products industry groups Carolinas Association of Advertising and Marketing Professionals (CAAMP) and Promotional Products Association of the Mid-South (PPAMS).

Lisa Parker, American Ad Bag (asi/35290)

“Lisa has spent her career building relationships and investing in this industry, and she understands what it takes to truly serve our distributor customers,” said Gary Semrow, owner/chief marketing officer of American Ad Bag. “Her knowledge of our industry, her passion for our customers and her leadership experience make her the right person to lead our sales team. We are excited about what Lisa will bring to American Ad Bag in this next chapter.”

In her new role, Parker will lead American Ad Bag’s sales organization and play a key role in developing the company’s sales strategy, strengthening distributor partnerships and identifying new opportunities for growth.

“The promotional products industry has been such an important part of my life and career,” Parker said. “The relationships I’ve built over the years have become friendships, and many of those friendships have become like family. I am incredibly grateful for the opportunities this industry has given me, and I am excited to bring that experience and passion to my new role with American Ad Bag.”

Founded in 1992, American Ad Bag Co is a supplier best known for reusable shopping bags and totes.