Reusable drinkware brand S’well, part of Lifetime Brands Inc. (asi/67387), is opening up its full catalog to distributors, after more than six years of exclusive supplier agreements.

Distributors will now have direct access to S’well’s full catalog and can benefit from 50% off retail pricing, free shipping and high-quality decoration capabilities, according to Lifetime Brands. The supplier also notes that it has extensive pre-tariff domestic inventory available, putting it into an ideal position to support a strong Q4 and holiday gifting season.

S’well recycled bottle (5308394) from Lifetime Brands (asi/67387)

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Making the full S’well line accessible to the promo industry, with no limitations or exclusivity barriers, is a strategic move that reflects a commitment to transparency, service and long-term partnership with distributors, according to the company. S’well products include drinkware, food storage, barware and travel accessories.

“We believe the promotional products industry is built on fostering genuine relationships,” said Kristin Ross, senior vice president of corporate partnerships at Lifetime Brands. “We couldn’t be more excited to reconnect directly with our distributor partners, offering the innovation, service and value they truly deserve.”

S’well was founded with a mission of ridding the world of single-use plastic bottles. In 2022, Lifetime Brands, the Garden City, NY-based global parent company of retail houseware brands that include KitchenAid and Farberware, acquired S’well.

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