News June 05, 2026
Multiday ‘House of HALO’ Event Brings Together Business Professionals Across Promo
More than 800 account executives, clients, industry suppliers and leadership attended Halo Branded Solutions’ annual national sales meeting.
Key Takeaways
• HALO Branded Solutions (asi/356000) hosted the multiday “House of HALO” sales meeting in Orlando, drawing more than 800 attendees including staff, clients and suppliers.
• The event included new technology launches and insights from high-profile speakers both within promo and outside the industry.
HALO Branded Solutions (asi/356000) had an eventful May.
The Counselor Top 40 distributor hosted its annual multiday national sales meeting, this year themed “House of HALO,” at the Omni Orlando Resort at ChampionsGate from May 17th to 20th. More than 800 account executives, clients, industry suppliers, HALO leadership and staff attended the event.
Attendees gather at HALO’s (asi/356000) multiday event at the Omni Orlando Resort.
At the event, HALO announced new tools and capabilities including HALO ATLAS, an AI-powered intelligence platform that the distributor says can help users find information, summarize content and access guidance across HALO systems.
“Brands today don’t come to life through any single product or campaign,” said Jim Hilt, the CEO of HALO and a member of the Counselor Power 50 list of most influential people in promo. “They come to life … through the connected expressions people can see, feel, use and carry with them. We’re investing in the tools, expertise and infrastructure to help our account executives, clients and suppliers build these brand worlds at scale.”
The event also featured conversations with business leaders inside and outside the promo industry, including:
- Melanie Whelan, HALO board member and the former CEO of SoulCycle
- Julia Hartz, cofounder and former CEO of Eventbrite
- Jeremy Lott, president and CEO of Counselor Top 40 supplier SanMar (asi/84863) and a member of Counselor’s Power 50 list
- Samantha Kates, president of Spector & Co. (asi/88660)
- Pierre Montaubin, CEO of Counselor Top 40 supplier Koozie Group (asi/40480) and a Counselor Power 50 member
- Lanelle Vasichek, senior director of global brand at Bobcat
- Megan Lee, director of culture and inclusion at Southwest
- Debbie Totten, SVP of global brand strategy and creative at Marriott Vacations Worldwide
- Randy Brashier, president of Brewing Brand Management
HALO ranks second on Counselor’s most recent list of largest distributors in the industry based on 2024 North American promotional product revenue of $964.7 million. New rankings will be released in July.