Counselor’s exclusive ranking of the suppliers with the most revenue in the promotional products industry.

SanMar

(asi/84863)

According to Counselor’s estimates, the Issaquah, WA-based supplier increased sales last year by over 5%, and further built up its robust industry offerings, launching partnerships with A4 Athletic Apparel (asi/30121) and sustainability-focused European brand Stanley/Stella. Sustainability continued to be a priority for the apparel supplier, with SanMar joining bluesign as a System Partner to underscore its commitment to environmentally sound manufacturing practices. Technology is top of mind for 2025, according to President and CEO Jeremy Lott, a member of the Counselor Power 50. “There’s a lot going on in the background at SanMar,” he says, “to improve process and system efficiencies.”