After 10 years of working together, S&S Activewear (asi/84358) is taking its partnership with adidas up a notch.

The Counselor Top 40 supplier announced that it has become the exclusive carrier of adidas TEAM apparel.

The Women’s Lightweight Quarter-Zip Pullover (A400) from adidas is now available from S&S Activewear (asi/84863).

Customers will now have access to a broader assortment of apparel across team wear, corporate apparel and gifting, the Bolingbrook, IL-based supplier said. The adidas TEAM apparel collection offers products designed specifically for schools, athletic programs and team organizations.

“This is an exciting new chapter in our relationship,” said Kendall Whitley, vice president of team sales at S&S. “For more than a decade, we’ve built a strong partnership with adidas, and this expansion reflects our shared commitment to customer success. Our goal is to be the destination for adidas for all of our valued customers.” 

The expanded partnership supports S&S’s ongoing commitment to bringing premium retail-recognized brands to the promo space.

“Expanding access to premium brands is central to our long-term commitment to customer growth,” said Nick Blannin, senior vice president of product at S&S. “As customer demand for premium brands continues to grow, we’ll keep investing in the products, capabilities and partnerships that help our customers differentiate themselves and win in the markets they serve.”

S&S Activewear offers more than 100 brands and occupies over 6 million square feet of warehouse space across North America. Based on estimated 2024 North American promotional products revenue of $3.6 billion, S&S Activewear ranks second on Counselor’s most recent list of top suppliers in the industry. New rankings are due out later this month.

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