News July 29, 2026
SanMar Taps Steve Mullinax To Lead IT & Security Operations
Mullinax spent the last 22 years at Alaska Airlines.
Key Takeaways
• Counselor Top 40 supplier SanMar (asi/84863) named Steve Mullinax vice president of IT operations, infrastructure and security
• Mullinax joins from American Airlines, where he led enterprise infrastructure and technology operations.
• SanMar said Mullinax will help strengthen the reliability, security and resilience of its technology systems.
SanMar (asi/84863) is investing in its IT and security infrastructure with a new leadership appointment.
The industry’s largest supplier announced it has named Steve Mullinax vice president of IT operations, infrastructure and security.
Mullinax spent the last 22 years as managing director of IT infrastructure and cloud and core services at American Airlines, where he was responsible for all enterprise infrastructure platforms and technology operations supporting Alaska Airlines, Hawaiian Airlines and Horizon Air.

Steve Mullinax, SanMar (asi/84863)
In his new role, he’ll ensure SanMar’s technology is resilient, reliable and responsive to business challenges.
“What excites me most about being part of SanMar is the opportunity to work with a company that genuinely puts people and customers at the center of every decision,” Mullinax said. “I’m looking forward to working with an incredibly talented team to build reliable, secure technology that helps our teams do their best work, strengthens the customer experience and supports SanMar’s long-term growth.”
According to SanMar, Mullinax’s results-driven work ethic, adaptability to challenging situations and ownership mentality will be an asset to the company.
“Steve’s experience and expertise within a large organization, leadership capabilities and commitment to delivering tangible results make him an ideal fit for our dedicated IT team,” said Mike Knapick, chief information officer at SanMar. “He understands that business is personal and that we only succeed when our customers do. We’re proud to have him onboard.”
Based on estimated 2025 North American promotional products revenue of $4.1 billion, SanMar ranks first on Counselor’s most recent list of the largest suppliers in the industry.