Product Hub CANADIAN NEWS July 21, 2026
Gemline Adds The Chair Blanket to Its Fall 2026 Collection
The chair covering, created by City Bonfires, gained mainstream attention after receiving an investment deal on the TV series “Shark Tank.”
Key Takeaways
• Counselor Top 40 supplier Gemline (asi/56070) is adding The Chair Blanket by City Bonfires (asi/45223) to its Fall 2026 collection.
• The Chair Blanket was featured on the most recent season of “Shark Tank.”
• Gemline said the product aligns with consumer demand for practical, lifestyle-focused items with strong retail recognition.
Gemline (asi/56070) is adding a “Shark Tank” success story to its growing lineup of lifestyle and outdoor products.
The Counselor Top 40 supplier announced that it will add The Chair Blanket by City Bonfires (asi/45223) to its Fall 2026 collection. The product will be available starting in mid-August.
The Chair Blanket from Gemline (asi/56070) will be offered in four different plaid patterns as well as black.
Featured on season 17 of “Shark Tank,” The Chair Blanket is said to “transform cold, damp or uncomfortable outdoor seating into a cozy retreat,” according to City Bonfires, the product manufacturer. The patent-pending design features fleece-lined material on one side and a weather-resistant protective material on the other. The product stretches across most camping, tailgating and patio chairs.
“The Chair Blanket is an innovative product that perfectly taps into today’s lifestyle trends,” said Saadia Bryant, vice president of product, marketing and design at Gemline. “Its strong consumer recognition, practical functionality and giftable appeal make it an exciting addition to our assortment.”
Based on 2024 North American promotional products revenue of $136 million, Gemline ranks 14th on Counselor’s most recent list of the industry’s largest suppliers. The new rankings will be released this week.
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