Trends

Promotions Planner: Showing Appreciation

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Start presenting ideas to clients for campaigns centered on March observances.

Obituary: Marsha Miller, AIA/LogoTools

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A past president of the Gold Coast Promotional Products Association, Miller was known i...

ASI Partners With European Promo Firms To Expand International Benefits

The PromoAlliance platform promotes worldw...

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How One Sustainable Supplier Is Creating a Positive Ripple Effect

RIPL Goods uses the profits from its reusa...

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Get Comfortable With ‘Cozy Cardio’

The social media trend is ideally suited f...

Patagonia Prevails in Trademark Lawsuit Against Online Apparel Retailer

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Grocery chain Trader Joe’s is also seeking a judgment in a trademark infringement case ...

Promo Is Growing Slower Than the Economy. Why?

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During the post-COVID recovery, the industry has typically expanded at a faster rate th...

  Taking Advantage of the Holiday Season

As the holiday season gets into full swing, ASI Media editors Theresa Hegel and Sara...

Editor’s Picks: Distinct Umbrellas

Product Showcases

Providing protection against the elements, they ensure a logo is prominently displayed ...

Former Timberland, The North Face Executive Joins BDA as Chief Operating Officer

Matt Ferrari’s history of aligning supply ...

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Joe’s Faves: Unique Finds for the New Year

The items here are sure to make ideal gift...

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The Bright Side: Gemline Donates More Than $150,000 to Boys & Girls Clubs

The effort is part of the Top 40 supplier’...

S&S Activewear Says Workplace Harassment Suit Has Been Settled

A judge has approved a joint stipulation t...

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Kate Plummer Named Director of Sales for Debco & Beacon Promotions

The suppliers are subsidiaries of Top 40 s...

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The Bright Side: Logomark Sponsors Fourth Service Dog Through Shelter to Soldier

The nonprofit adopts rescue and shelter do...

Kicking Off the Holiday Season With Branded Merch

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Limited-edition snow globes, boxy sweaters and cookie-scented lotions are among the man...

3 Trends in Sustainable Apparel

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Bacteria-dyed fabric and shoe takeback programs are among the recent innovations.

Colorado, Rhode Island Ramping Up Restrictions on Single-Use Plastic Bags in 2024

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Some industry distributors believe this will create more chances to sell branded reusab...

Stat Spotlight: Inflation Eases, Economy Grows

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These quick-hit statistics paint a picture of what’s going on with key macroeconomic fa...

Fans Use Custom Merch Kits to Try to Sway MLB Owners On Oakland Athletics Relocation Vote

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The personalized swag boxes included a hat from distributor/decorator Oaklandish.

Obituary: Allen Stern, Proforma Allen Stern Marketing

Promogram Canada

He was a beloved member of the Canadian industry and a Proforma owner for more than a d...