Strategy

In The News - May 2024

News

Outdoor Cap Company (asi/75420), a Top 40 supplier, has released its latest...

Distributors Targeting Greek Market Turn to Students for Inspiration

Strategy

Licensing barriers and inflationary pressure have created sales challenges, but for pro...

Your Path to Increased Profit: Is Every Department Thriving?

Having a grasp on every aspect of your bus...

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Google Delays Elimination of Third-Party Cookies From Chrome Browser

It will be at least 2025 before the search...

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I Love Indie Bookstore Day & I Have the Merch To Prove It

For the past 11 years, independent booksto...

Apparel Company Creates Sustainable Embroidery Innovation

Sustainability

EC Clothing can create multicolored embroidery, with special effects like ombré, using ...

ASI Chairman Norman Cohn Becomes TikTok Influencer

Strategy

An unboxing video his granddaughter posted on the social media site went viral this week.

The Campaign Case Study: ‘Rounding Up’ For a Cause

Strategy

A California-based distributor’s on-trend custom merch solution is propelling a heartwa...

Ace Hardware Celebrates Its Centennial With Vintage-Themed Merch

Strategy

To ring in the anniversary of its 1924 founding, the largest retailer cooperative for h...

Decorating Roundup: Vastex Offers New Direct-to-Film Equipment

Plus, Arcus Printers has introduced a new ...

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Promo for the Planet Turns 2

ASI Media’s award-winning sustainability r...

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Country Star Luke Combs Collaborates With Miller Lite on Tour & Merch

As Combs kicks off his “Growin’ Up and Get...

#Counselor70: Industry Leaders Reflect on ‘My Counselor Moment’

Promo veterans look back on their most mem...

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Fanatics & Cactus Jack College Merch Collab Flies Off Rack

The sports outfitter collaborated with rap...

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Attendees Come for Art, Stay for Promo at Atlanta Dogwood Festival

At one of the largest arts festivals in th...

#Counselor70: 6 Predictions Counselor Magazine Got Right (and 4 We Didn’t)

Strategy

Over the last 70 years, our magazine has done more than its share of prognosticating ...

Make the Sale: How To Sell Outdoor Advertising for Any Event

Strategy

Master the art of selling outdoor advertising for any type of event with help...

#Counselor70: The 70 Events That Rocked the Promo Products Industry

Strategy

From inventions to revolutions, these are the moments that shaped an industry.

Goodbye Greenwashing: How To Back Up Sustainability Claims With Product Certification

Strategy

There's no shortage of  sustainability claims  in the industry these days. Make sure...

5 Fun & Popular Merch Items From the 2024 Masters

Strategy

Official swag from golf’s first major tournament of the year is some of the hardest to ...

Trendspotting: 3 Takeaways From Coachella Merch

Strategy

With Friday’s kickoff looming, here’s how the famed music festival is stoking fan excit...