Strategy

North Carolina Reclaims Its Apparel Heritage – With a Sustainable Twist

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Once a global epicenter for clothing production, North Carolina is transforming its leg...

Origaudio Co-Founders Return to Promo Industry With Launch of ‘Rupt’

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Millennial entrepreneurs and best friends, Jason Lucash and Mike Szymczak say the busin...

Nadel Appoints Paul Emmer as VP of Revenue

The branded merch veteran is set to help t...

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Garyline Set To Relocate to 440,000-Square-Foot Florida Factory

The Top 40 supplier expects to begin produ...

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As A Shareholder-vs.-Board Battle Rages, Vince Tyra To Take Over As Gildan CEO A Month Early

It’s the latest development in a bitter co...

Chrome Eliminating Third-Party Cookies; Promo Marketing Pros Must Adapt, Executives Say

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By the end of 2024, Google plans to no longer allow the cookies on Chrome, the world’s ...

Decorating Roundup: Epson Releases Compact Hybrid DTG Printer

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The entry-level printer can also handle direct-to-film printing.

Stahls’ Names Sarah Goshgarian Unruh National Sales Manager

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Unruh has experience at Top 40 industry firms, including time as a vice president at Lo...

ASB Launches New Sports Division, Names Former Nike Pro To Lead It

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Brad Cole spent 20 years with Nike, focusing particularly on sales in the golf market f...

New Rule Could Mean More Independent Contractors in Promo Must Be Classified as Employees

The just-adopted regulations from the Labo...

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Storm Creek Adds Stephanie Maday as Director of Sales

The industry veteran will help the supplie...

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ePromos Names Adam Rosenbaum President

Rosenbaum has leadership experience at mul...

Global Shipping Disruptions Make Importing Costlier, Longer for Industry Suppliers

Despite the challenges, suppliers at this ...

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ASI Orlando 2024: Savannah Bananas Founder Jesse Cole Encourages Crowd To Create Fans, Not Clients

Dressed head to toe in banana yellow, the ...

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Stran & Co. Names Ian Thomas Wall Chief Information Officer

The Top 40 firm noted that Wall has a prov...

6 Tactics for Handling Sales Objections

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Here’s how to get the prospect to the close.

  Bold 2024 Predictions

Making predictions is a fool's errand, but here at ASI we can't help ourselves. ...

ASI Orlando 2024: Beth Paretta Inspires With Tale of Barrier-Breaking Race Car Team

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During a powerful keynote, the owner of the first women-forward INDYCAR team told a sta...

ASI Orlando 2024: Content Marketing Strategies for Reaching the Right Buyers

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Martine Cadet shared tips for crafting effective social media marketing posts.

Something Inked Names Former MLB Pitcher VP of Sales

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Mike Zagurski’s professional baseball career spanned more than a decade-and-a-half and ...

ASI Orlando 2024: 8 Common Sales Myths Dispelled

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A former HSN seller, Carolyn Strauss shared strategies distributors need to close deals...