See it and Sell it First at ASI Show Orlando – January 4-6, 2025.   Register Now.

Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

5 Tips to Leverage LinkedIn

Use these five expert tips to connect with more quality prospects and spur sales...

7 Tips to Work More Effectively From Home

Use these strategies to ensure your days away from the office are as productive as...

5 Tips to Sharpen Cold Calling Skills

Sell more by sharpening your cold calling skills. Be Targeted: Traditionally,...

5 Traits of Likeable Salespeople

Cultivate these habits, and you'll make deeper, more lasting connections with...

4 Tips For Finding A New Sales Niche

Promotional product sales professionals can tap into lucrative new niches with the...

How To - Master Online Meetings

Employee management - and even sales calls - often happens remotely today. Here are...

7 Ways To Pump Up Your Sales Pipeline

Fill and manage a vibrant sales pipeline with these seven strategies.   ...

How to: Find a New Niche

Tap into a fresh market that is just right for you. Look for a niche that is a...

Six Tips For Starting Your Day Right

These six tips will ensure your morning routine sets you up for maximum productivity...

Live Event Promotions - Swag That Rocks

When you're a hard-rocking punk band, you need swag that blares as brashly as your...

Promo Sunglasses Recalled Due To Excessive Lead

The Consumer Product Safety Commission is recalling approximately 215,000 pairs of...

Mobile Ad Spending to Rise 83%

Marketers will spend more on mobile advertising this year than they will on newspaper...