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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

Recall On Staples Chairs

Staples, Inc., parent company of Top 40 distributor Staples Promotional Products ...

Vistaprint Opens First Brick-and-Mortar Store

Vistaprint, the e-commerce powerhouse that sells customizable business cards,...

What’s Next for American Apparel

American Apparel is not only still alive - it's gearing up to be an industry leader...

Battle Over Plastic Bag Bans Intensifies in Pennsylvania, Minnesota & Elsewhere

The national battle over plastic bags is heating up. As more cities ban or move to...

CPSC Recalls $100 Children’s Robes

The Consumer Product Safety Commission has issued a recall on Luxe Satin children's...

YETI Alleges Promo Drinkware Violates Intellectual Property Rights

YETI Coolers believes that companies in the promotional products industry are...

Pay For Your Beer With Your Soccer Jersey

A payment chip embedded in a logoed patch on FC Schalke 04’s jerseys can be used to pay...

‘Beat The Freeze’ Baseball Promo Is A Hilarious Home Run

“The Freeze” has become a viral sensation to the delight of the Atlanta Braves and spon...

WOVIN Brands Acquires Handy Industries

Jackson, WI-based WOVIN Brands announced Monday that it has acquired Handy Industries...

Survey: Social-Based Marketing Videos Drive Purchases

Nearly two-thirds of consumers say watching a marketing video on Facebook has...

Hackers Hit Kmart, Chipotle & Others

Cybersecurity concerns have flared in recent weeks with the revelation of several...

What Will Websites Be Like In 10 Years?

The promotional products industry makes some big predictions on big data and more.

Proposed Minimum Wage Hike Prompts Concern

Legislators in Illinois are pressing forward with a plan to raise the state's minimum...

Promo Plight: Distributors Feeling the Pressure

A tech-disrupted marketplace and intensifying client demands are clamping pressure down...

China PMI Beats Expectations in May

Activity in China's vast manufacturing sector beat the predictions of economists and...

Toward Greener Apparel: Sustainable Dye & Recovered Yarns

"The textile dyeing industry has made the cloth beautiful, but turned the clean water...

Consumer Sentiment Ticks Up, Partisan Divide Remains

U.S. consumer sentiment rose marginally in May, while a stark partisan divide...

Three U.S. Cities Ban Single-Use Plastic Bags

Coral Gables, FL, Park City, UT, and Minneapolis are among the most recent U.S....

Smart Apparel Evolution: The Levi's/Google Smart Jacket

Everyday apparel is about to get a bit smarter. Over the last couple years,...

Perry Ellis Reports Q1 Sales

Global apparel company Perry Ellis International (asi/77715), which operates in the...

College-Branded Beer Free to Flow

The college-branded beer can keep flowing in Louisiana. A lawmaker in the Bayou...

CPSC Recalls DG Fashion Scarves

The U.S. Consumer Product Safety Commission (CPSC) has issued a recall on DG Fashion...

Eco-Friendly Fabric Is Made From Wood Fibers

If you're a promotional product distributor with clients who have an eco-friendly...

2017 Hot List: Julie and Dan Haar

"We're not satisfied unless our clients rave about us."

2017 Hot List: John Henry III

"You treat others how you want to be treated."