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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

Beer, Branding: Another University Licenses Its First Official Beer

New Mexico State University has gotten into the beer branding game. NMSU teamed up...

West Coast Dockworkers Extend Contract

Several years ago, a contract dispute between West Coast dockworkers and shipping...

Best Client Promotion 2017: AcrobatBranding Group

AcrobatBranding Group (asi/104429) had to pull off a promotion that bore the pressure...

Guns N’ Roses, Harley-Davidson Release Co-Branded Tees

If searing guitar solos and roaring motorcycle engines are your thing, you're...

Looming NAFTA Talks Spark Concern, Hope in Promo Industry

President Donald Trump has often lambasted the North American Free Trade Agreement,...

Lawsuit: Merch Purveyor Violated Mike Tyson’s Trademarks

Mike Tyson made a career of knocking opponents out in the boxing ring. Now, the...

Slideshow: Renaissance Faire Merch

Winter may be coming, but it was a lovely summer's day in the shire when Counselor...

Teespring, T-Shirt Creator Criticized For Swastika Shirt

A T-shirt company's attempt to rebrand the swastika as a "symbol of love and peace"...

Fossil Announces Q2 Earnings, New CFO

Texas-based Fossil Group Inc., parent company of supplier Fossil Corporate Markets...

Massive Merch Store Opens at PGA Championship

The 99 th PGA Championship being held this week at Quail Hollow Club in Charlotte,...

Phillies Nix Pete Rose Bobblehead Giveaway

Bobbleheads are big promotional items in the baseball world. But one recently created...

InnerWorkings Increases Q2 Revenue

Top 40 distributor InnerWorkings (asi/168860) reported Monday that its second quarter...

Beer Branding Gone Wild – Czech-Style

The Czech Republic consumes more beer per capita than any other nation on earth - an ...

Fire Tears Through Cooler Graphics’ Production Facility

A fire destroyed the production facility at Channelview, TX-based Cooler Graphics...

Study: Video Marketing Increases on Social Media

Businesses and brands are ratcheting up their use of video in social media marketing,...

Hanesbrands Announces Q2 Sales Increase

Hanesbrands (asi/59528) increased sales in the second quarter of 2017 to $1.65...

Tom Brady Wins Again. This Time At Merchandise Sales

With NFL training camps kicking into high gear, pro football fans everywhere but New...

4imprint Announces Rise in Revenue, Profits

4imprint (asi/197045) said Tuesday that it increased revenue to $298.91 million...

Manufacturing Activity Slows in China

Manufacturing activity in China slowed in July. China's official manufacturing...

New Twitter Marketing Service Aimed at Busy Professionals, Small Businesses

Twitter users keen to get more reach from their tweets might be in luck. The...

McDonald's Lets You Wear Your Big Mac Love

A new, limited time merchandise collection promotes McDonald’s delivery service.

Cintas Reports Full-Year, Q-4 Results

Top 40 distributor Cintas (asi/162167) has reported that total revenue for its...

New iPhone Case Inspired By Human Posterior

HandL’s “Maximus, aka the Butt Case” aims to offer users an ergonomically enhanced mean...

BIC Graphic Sale Completed

A deal that sees Top 40 supplier BIC Graphic North America (asi/40480) sold to H.I.G...

FBI Investigates At Ohio Promo Firm

The Federal Bureau of Investigation spent about seven hours investigating at the...