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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

Elon Musk’s Branded Flamethrower: The Hottest Promotional Product In The World

Elon Musk is a lot of things: genius, billionaire, pioneering entrepreneur,...

Import Tariff Bill Could Benefit Promo Industry

The U.S. Senate is considering a bill that could send ripples through the promotional...

Scott Keynotes ASI Dallas

David Meerman Scott wanted to move his office to a new location. So, he hopped on...

Adopt The Practices of Top Sales Pros

Want to succeed in sales? Rob Liano says it's all about consistently engaging in...

Enhancing Communication With Customers

Given the different ways clients and prospects might prefer to communicate in...

AIA Acquires OfficeZilla

Top 40 distributor AIA Corporation (asi/109480) has acquired Kennesaw, GA-based...

Survey: U.S Consumer Sentiment Declines

A new survey shows that consumer sentiment in the United States unexpectedly dropped...

4imprint Reports Preliminary 2017 Sales

Top 40 distributor 4imprint (asi/197045) increased sales more than 12% year-over-year...

Noteworthy Planning to Close

Top 40 supplier Noteworthy (asi/74360) has informed large distributor customers that...

Grossman Marketing Group Acquires Logos in Print

In a deal announced Wednesday, Somerville, MA-based Grossman Marketing Group...

Imprinted Tees Commemorate ‘Missile Attack’

What do you do in the wake of a missile attack scare? Make cheeky T-shirts to...

Delta Apparel Drives Q1 Sales Rise

Top 40 supplier Delta Apparel (asi/49172) increased net sales 3% to 5% during the...

The Sewbots Are Here

Robots capable of sewing finished garments could turn the current apparel manufacturing...

Promo Industry Reacts to Federal Tax Law Overhaul

From uncertainty to optimism about enhanced sales growth, the sweeping overhaul of...

iPROMOTEu Reports Annual Sales Increase

Top 40 distributor iPROMOTEu (asi/232119) increased annual sales about 11% in 2017 to...

Gerlach Retiring From Gill Studios After 35 Years

A luminary in the promotional products industry is calling it a day on his successful...

Federal Pushback Follows Cannabis Legalization in Cali

Sales of recreational marijuana officially launched in California at the start of...

Former Sales Manager Buys Supplier Artistic Toy

Artistic Toy Manufacturing (asi/37122) has a new owner that's a familiar face. ...

HALO Acquires Caliendo Savio Enterprises

As first reported in a Counselor Breaking News Alert on Wednesday, Top 40 distributor...

Proforma Founder Starts New Business

Greg Muzzillo, founder of Top 40 distributor Proforma (asi/300094), has started a new...

Survey: Business Owners Optimistic for 2018

Entering 2018, more than two-thirds of U.S. small-business owners are optimistic...

NFL Coach’s Humorous Tees Are A Hit

Ron Rivera is using T-shirts to make the NFL fun again. The head coach of the...

Cintas Reports Robust Q2 Growth

Top 40 distributor Cintas (asi/162167) reported year-over-year increases in revenue,...

National Pen Is Expanding Internationally

National Pen (asi/281040), whose parent company is Top 40 distributor Cimpress...

Obituary: John Gunzler, Edwards Garment Co.

John Gunzler, a minority owner in Top 40 Supplier Edwards Garment Co. (asi/51752),...