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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

Adidas To Launch ‘Game of Thrones’ Sneaker Collection

The designs will feature on Adidas’ Ultra Boost trainers.

Chicago Could Consider Banning Plastic Straws

About 55% of voters said they would support such a clampdown. Restrictions on plastic s...

HALO Names New Supplier Relations Manager

Promo industry veteran Kerri May takes over the position at the Top 40 firm.

Survey: Consumer Sentiment Slips Some, But Stays Strong in Early November

The closely-watched Index of Consumer Sentiment remained higher thus far in 2018 than i...

Trend Alert: Crocs…With…Socks – GASP!

Yes, you read that right. It’s a hitherto fashion sin we’ve often committed. Don’t judg...

CPSC Recalls Kids’ Water Bottles, Girls’ Clothing Set

Mountain Warehouse and H.I.S. International Group distributed the recalled products.

InnerWorkings Reports Near $45 Million Net Loss For Q3

After a sluggish first nine months of the year, the Chicago-based company is now projec...

Autistic Teen’s T-Shirts Seek To Kindle Kindness Across America

The “Be Kind to Everyone” tees have sold in all 50 states.

Walker Loses Wisconsin, But His Baseball Card Promo Was A Win

Promotional products for Scott Walker's re-election campaign included this...

BAMKO’S Parent Company Reports Strong Q3

Still, organic growth in promo products fell below expectations, and net income and per...

Frank Ocean Offers Free Merch To Midterm Voters

The swag from the music star was available at four pop-up shops – one each in Dallas, H...

Case Study: Kellogg’s Mascot Socks Promo

The food manufacturer is rewarding loyal customers with free socks decorated with popul...

Leed’s Teams Up With Eco-Friendly Bag Maker

The promo supplier is beginning to sell select bags from Canada-based Parkland this mon...

Court: Charney Owes Hedge Fund Nearly $20 Million

Nonetheless, the founder of American Apparel is vowing to continue the legal battle as ...

The Campaign: Super Bowl Swag

An inside look at The Icebox’s (asi/229395) exciting promo campaign that centers on pro...

Cimpress Reports Lower Q1 Profit, ‘Disappointing’ Sales

The Top 40 distributor, which owns Vistaprint and National Pen, says it’s taking steps ...

Gildan Reports Rise In Sales, EPS, But Net Earnings Decline

Activewear sales, which include business with the promo market, helped drive the revenu...

Rocky Inspires Philadelphia 76ers’ New City Edition Uniforms

The creativity that went into the kits carries inspiration and edification for promotio...

Scotland Yard To Launch New Branded Merch Line

London’s famous police force wants to use the swag to generate revenue to help pay for ...

Philly Suburb Becomes First Pa. Town To Strictly Regulate Plastic Bags & Straws

The ban could set a precedent for more sweeping regulations on plastic disposables thro...

Is Made-in-the-USA Poised for a Comeback?

The way Rich Carollo sees it, the tariffs on Chinese imports present an opportunity...

A Post-Michael Portrait: One Promo Pro’s Storm Story

Hurricane Michael wrought catastrophic damage in Florida. Here’s perspective from a pro...

5 Ways to Address Price Increases With Clients

Tariffs and product price increases are poised to cause disruption in 2019. Navigate...

Famous Mascots Don ‘Staches In ‘Movember’ Promo

Plus, T-Shirts and a Fossil hybrid watch + digital dial are among the branded merchandi...

Amazon’s Total Q3 Sales & Profits Rise As Its B2B Platform Tops $10 Billion

Even so, stock plunged Friday because of a disappointing forecast for the fourth quarter.