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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

Clothing With Smart Chip Tech Fuels New Tommy Hilfiger Rewards Program

Smart chip technology embedded in the Tommy Jeans XPLORE collection enables consumers t...

Supplier Entrepreneurs Of The Year 2018: Erin Reilly & Sterling Wilson, Pop! Promos

Erin Reilly and Sterling Wilson are best-friend millennial entrepreneurs who, while...

International Person Of The Year 2018: Peter Kelly, Cimpress

It wouldn't be a surprise if Peter Kelly had his own personal contrails. The...

Wait, What: ‘Novichok’ Is A Hot Brand in Russia

T-Shirts, craft beer, vodka, a cocktail, coffee and sunflower oil are increasingly popu...

Cutter & Buck Debuts “New Available Now” Fulfillment

The apparel supplier says the initiative involves new products being immediately delive...

Is LinkedIn’s New Feature a Threat to the Traditional Business Card?

The social media platform’s offering allows users to connect via QR Code.

Geiger Holds Annual ‘Geiger Galleria’

David Kennealey took home the Chairman’s Club Award, and the regional division of the y...

Sanmar Launches More Than 100 New Styles

The Top 40 supplier’s offerings feature at SanMar.com and in the 2019 Apparel, Bags and...

Montgomery Biscuits’ ‘Millennial Night’ Promo Sparks Backlash & Praise

The Minor League Baseball team offered participation ribbons, napping stations, selfie ...

Fastest-Growing Distributor, 2018: The IdeaBox Powered by Proforma

Healthy ambition, client-first focus and a holistic approach to tailoring custom market...

Fastest-Growing Distributor, 2018: The IdeaBox

Healthy ambition, client-first focus and a holistic approach to tailoring custom market...

New Swag Collection Celebrates 25th Anniversary of Hocus Pocus

Branded merchandise includes T-Shirts, a mug, a faux leather bag, a journal and more.

Costco Partners With Distributor, Offers Promo Products Online

The website features categories like apparel, pens, bags and tech products.

Promo Firm Partners with ‘Green,’ Socially Responsible Thai Company

Thailand-based SRANN helps rural Thai women learn to grow organically to help create pr...

Trend Alert: Logoed Flip Flops & Sliders

The casual footwear could be an excellent component to many summer-themed campaigns and...

Ennis Buying A Print Communication Company

Wright Business Graphics, Inc. reportedly had $58 million in sales last fiscal year.

Recall On Children’s Sleepwear

The pajamas fail to meet federal flammability standards.

Case Study: Shark Week-Branded Socks Are Here

Sock Fancy has created the first ever official sock collection for Discovery Channel’s ...

Russell Athletic Partners With Boxercraft To Court Collegiate Market

Boxercraft will manage Russell Athletic’s collegiate business, including sales, fulfill...

Amazon Criticized Over Nazi, Racist Products

A recent report identified the items for sale on the online platform.

McDonald’s Launching Free #McDelivery Day Merch

The branded swag helps promote McDonald’s delivery service.

Authorities: Serial Schemer Busted In Promotional Products Scam

The arrest of Loreal Stroud in Texas comes as she’s wanted for similar alleged thieving...

Promo Distributor Only Sells Made-in-the-USA Products

Authentically American lives up to its name with its unique business model.

Drake Lets Fans Personalize Tour Jacket

The personalization offering signals an emerging trend in the music merch market.

U.S. June Job Gains Beat Estimates

Some analysts note, though, that trade tariffs could potentially have a negative effect...