Study: Brands’ Values & Beliefs Increasingly Influencing Consumer Purchasing
The global study from Accenture Strategy provided data and tips for building stronger c...
McDonald’s Debuts McNugget Holiday Merch
The collection includes a McNugget-shaped tree ornament and lights.
How to Succeed with Meme Marketing
What are memes? In the digital age, a meme is typically a funny image or video...
Case Study: Meme Marketing
Smile Train, a charity that helps children with cleft lips and palates, used memes as...
Proforma Is Launching A New Technology Platform
Top 40 distributor Proforma (asi/300094) is debuting a new business management...
Flyers' Gritty Mascot Now Available In Bobblehead Form
The outlandish (slightly maniacal) appearance of the Philadelphia Flyers’ new mascot ha...
Galaxy Balloons Acquires Great American Drinkware
Ohio-based Galaxy says the acquisition will help expand drinkware-related products and ...
Cincinnati Reds Prevail In 'Bobblehead Tax' Court Case
The ruling in favor of the professional baseball team has implications for the promo in...
BIC Graphic Partners With Tervis
The Top 40 supplier has started selling Tervis drinkware in the promotional products ma...
Adidas Designs Uniforms Top Pro Soccer Teams Will Only Wear In A Video Game
Still, fans will be able to buy actual physical versions of the kits for Manchester Uni...
Onesies, Sweaters Feature in Taco Bell’s Holiday Apparel Collection
The fast-food chain collaborated with Tipsy Elves – a holiday-themed clothing company –...
Camp Fire Destroys Promo Pro’s Paradise, CA Business & Home
Sherry Swim is among the promotional products industry professionals to have experience...
University Gives Out Branded Hockey Pucks To Battle Active Shooter
There’s a promo products connection, as the pucks feature a logo and a code that can be...
Stormtech Partners With the Vancouver Canucks
The Canada-based promo supplier will provide staff uniforms and a retail collection for...
CPSC Announces Recalls On Nightlight & Baby Carrier
The nightlight was available in the promo products/incentives market.
Nike & PlayStation Team Up On New Paul George Sneakers
The collaboration highlights trends in the world of branded merchandise that are releva...
How to Leverage Influencer Marketing
Influencer marketing is a flourishing new medium that gets results. Here’s how you can ...
Chili’s Launches Merch Collection For Cyber Monday
The promotional products, which included a bomber jacket and T-Shirt, were only to be a...
Obituary: Charles G. Brown, APISource Inc.
In 1965, Brown founded the company that would become APISource Inc., a Maryland-based d...
Prime Line Thanksgiving Outreach Helps Low Income Families
Prime, the hard goods division of Top 40 supplier alphabroder (asi/34063), partnered wi...
Deadly California Fires Impact Promo Companies
Promotional products firms in Northern California are dealing with personal heartache a...
HanesBrands Launches National Sock Drive To Help the Homeless
Since the program’s inception in 2009, HanesBrands has donated more than 2.5 million pa...
Obituary: Will Francois, Tru Art Advertising Calendars
Francois, who was 67, worked in the promotional products industry for nearly 30 years.
Vantage Taps Rob Watson For Chief Digital Officer Role
Watson’s previous ad specialty experience includes executive positions at Axis Promotio...
David Geiger Named General Counsel At Geiger
David represents the fifth generation of Geigers to work at the family-owned Top 40 dis...