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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

Hanesbrands Flies Into Action to Deliver ‘March Madness’ Merch Across the Country

"March Madness" is not an exaggerated phrase for HanesBrands (asi/59528). During...

Sales Rise, Net Income Falls For Cintas In Q3

Still, earnings and sales were both up for the first nine months of the Top 40 firm’s f...

MiLB Teams Rebrand Names, Logos For Select Games to Celebrate Latino Communities

The nicknames take inspiration from culture, and many of the logos are wonderfully imag...

GeigerBTC Expands Supplier Relations Team

GeigerBTC, the U.K. division of Top 40 distributor Geiger (asi/202900), is adding...

BIC Graphic Partners With Osprey

Top 40 supplier BIC Graphic North America (asi/40480) has announced a new partnership...

Authorities Are Auctioning Off Fyre Festival Branded Merchandise

Sales will help repay victims defrauded in connection with the festival that failed to ...

Ennis Announces Deal to Acquire Assets of Integrated Print & Graphics

Texas-based Ennis, Inc. (asi/52493), a Top 40 supplier as recently as 2017,...

Consumer Sentiment Shoots Up In Early March

Still, there were some headwinds in the numbers, and a separate report on manufacturing...

Proforma Announces $12 Million Contract With Fortune 500 Tech Firm

Top 40 distributor Proforma (asi/300094) says two of its affiliate-owners have teamed...

Beto O’Rourke Launches Branded Merchandise Line To Support Presidential Run

Other Democratic hopefuls are also hyping their candidacies with logoed promotional pro...

Stouse Names Clay Davis CEO & President

Top 40 supplier Stouse (asi/89910) announced Monday that Clay Davis is its new CEO...

Brexit Causing Concern, Prompting Action From Promo Firms

The United Kingdom is poised to break from the European Union on March 29.

Case Study: BAMKO's 'Swag Drop' Sweepstakes for Chobani Scores Big

Great engagement from audiences has the yogurt brand gearing up for a second campaign t...

Vantage Apparel Names Chris Alfano CTO

Alfano was previously director of information technology at the Top 40 promotional prod...

Facilisgroup Distributors Approach $800 Million In Total Industry Sales

The promo partnering organization said service enhancements are in the works that will ...

4imprint Increases Revenue & Earnings In 2018

A rise in profit occurred even as the Top 40 firm invested more heavily in advertising.

New Branded T-shirt Collection Celebrates Tony the Tiger’s Changes Over the Decades

The limited-edition line launched for National Cereal Day.

There’s One American Blockbuster Left & It’s Got Promotional Products

Cups, hoodies, hats and tees are among the merch that offers a nostalgic appeal.

Baseball Team Scores Marketing Win With ‘Dad Bod’ Contest

The Madison Mallards want to print your “Dad Bod” on a branded “shirsey”.

Gemline Extends Partnership with Moleskine

Top 40 supplier Gemline (asi/56070) said Monday that it's extending its long-term...

InnerWorkings Posts Net Loss of $76.2 Million in 2018

The Top 40 distributor’s loss came as revenue declined year-over-year.

Trump Delays Import Tariff Increase; Promotional Products Leaders React

The tariffs on $200 billion in Chinese imports will not increase to 25% come March, the...

Next Level Apparel Is the Official T-Shirt Sponsor of SXSW

It’s the fourth consecutive year that the Top 40 promotional products supplier is the t...

Report: 'Girl Power' Charity Tees Made By Impoverished Workers At Factory Where Labor Abuses Are Alleged

For promotional products firms, the sad story provides another cautionary tale on the i...