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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

Overcome the “Does This Stuff Really Work?” Objection

Use this advice to open the minds of prospects who question the value of promo...

3 Examples Of Great Virtual Reality Marketing

Could virtual reality revolutionize marketing and advertising? It may already be....

8 Hot Products From ASI Dallas

The ASI Show Dallas teemed with great products from industry suppliers from across...

How to Beat the “I Found It Cheaper Online” Objection

Beat the e-commerce objection with these five tips in this quick guide.

Selling Tips for Promotional Product Distributors

You are your strongest selling point. But you're also your greatest villain. In an...

Overcome The “We Do Business With Someone Else” Objection

Use these four tips to get your foot in the door with clients who already work with a c...

5 Ways to Get Motivated & Sell More

Don’t let yourself get in the way of achieving better sales.

Distributor Salesperson of the Year 2017 - Theresa Roberts

Theresa Roberts loves to explore. Whether it's traveling around Ireland or...

Distributor Salesperson of the Year Finalist - Bob Southard

Check out the Advantages Distributor Salesperson of the Year finalists. ...

Distributor Salesperson of the Year Finalist - Aaron Kist

Check out the Advantages Distributor Salesperson of the Year finalists. ...

"How I Landed a Six-Figure Sale"

Want to land a six-figure deal? Learn how from this solo-operating distributor who did ...

8 Ways to Beat Stress

Simple acts can lighten up your day and improve your mood. 1. Laugh it Up. ...

Promotional Apparel Trends for 2017

Style insights to help fuel your sales in the new year.

5 Tips For A Winning Attitude

Success begins with an optimistic outlook. Here are five tips for amplifying your...

Master 4 Different Communication Styles to Sell More

You're sure to increase sales if you use our suggested strategies when interacting...

Perfect the Follow-Up

Got that first sale? Here are the steps to keep the relationship thriving. ...

8 Tips for Stimulating Sales

Implementing these strategies will help you build revenue and surpass your goals. ...

Coach Ken Carter: Powered by the Positive

In this Strategy Session Podcast, Coach Ken Carter delivers insights on how to build...

How to Earn More Sales Through Live Events

With a captive audience looking to spend, live events are an enticing target for...

Tech Edge - Off The Grid Jacket

A look at today’s top technology for salespeople.

Expand Sales With Current Clients

Use these strategies to bulk-up your business with existing customers in 2017 and...

5 Quick Tips For Generating Referrals

Promotional product sales pros who put these strategies into practice are sure to...

How to Target the Craft Beer Industry

Rising sales and a national reach make the craft beer industry an excellent market for ...

4 Tips For Spectator Sport Sales

Win big by scoring sales with live sporting events.

How To Win Sales With In-Person Cold Calls

Can walk-in sales calls still work? You bet -- if you put a unique spin on them.