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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

How To Overcome 5 Common Sales Objections

Top-performing sales reps close more deals because they respond proactively to...

10 June Events & Initiatives To Capitalize On

There is still time to provide branded gear for events and initiatives in June. Here...

The Ultimate Guide to the Stylish Salesperson’s Wardrobe

Dress for success with our tips, tricks and fashion hacks.

How To Master Email Marketing

Unlock the revenue-driving potential of email marketing with these helpful...

4 Tips For Creating Compelling Taglines

Create a great tagline for your business - and for your clients' brands - with the...

Sell Swag To Minor League Baseball Teams

Hit a sales grand slam by teaming up with minor league baseball clubs. ...

9 Can’t-Miss Negotiation Strategies

Tired of getting outmaneuvered on cost? Wondering if clients and vendors are taking...

5 Tips To Hire The Right Person For Your Distributorship

Use these tips to conduct a foolproof interview that will ensure you add a valuable...

Turn 3 Common Sales Problems Into Opportunities

Below are three common problems salespeople encounter on the job. Here's how to turn...

6 Tips For Building Your Personal Brand

A strong personal brand distinguishes you, increasing your chances of attracting...

6 Tips For Building Trust With Clients

These strategies will help promotional product sales professionals strengthen the...

How Strong Is Your On-the-Job Emotional Intelligence?

Researchers believe that high emotional intelligence (EQ) translates into success in...

5 Tips To For Successful Cross-Selling

Intensify the brand-building impact of client promotions and maximize the revenue...

9 Tips For Bolstering Confidence and Increasing Success

Put these strategies into action and your self-assurance - and sales - are sure to...

Tech Edge: Zagg Pocket Keyboard

Tech Edge takes a look at today's top technology for salespeople. This time around,...

Earn More Business Through LinkedIn

1. Spice-up your profile by adding videos and presentations. Include brief customer...

Get More Sales With Twitter

With its informal style and direct access to decision-makers, Twitter is an ideal...

Distributor Salesperson of the Year - Andy Olson

Andy Olson is a 21st century Mike Brady.  The father of six in a bustling...

How to Deliver Quality Presentations

A look at today's top technology for salespeople. What Is It? The P300 Pico...

5 Strategies For Maximizing Sales Production

In a fast-paced world in which business happens as quickly as a mouse click, it's...

8 Tips For Building A Successful Blog

Promotional product sales professionals can position themselves as reliable...

How To Do In-Person Sales Calls Right

Advantages went into the field with an industry rep to see how he handled an...

5 Hot Markets for 2016 - Slideshow

Accelerate your sales this year with the help of these insights into five red-hot...

Tech Edge For Salespeople: The TripIt App

Tech Edge takes a look at today's top technology tools for salespeople. This time...

Sell To The Yoga Market

The number of Americans participating in yoga is about on par with the nation's...