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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

The Ultimate Guide to the Stylish Salesperson’s Wardrobe

Dress for success with our tips, tricks and fashion hacks.

How To Master Email Marketing

Unlock the revenue-driving potential of email marketing with these helpful...

4 Tips For Creating Compelling Taglines

Create a great tagline for your business - and for your clients' brands - with the...

Sell Swag To Minor League Baseball Teams

Hit a sales grand slam by teaming up with minor league baseball clubs. ...

9 Can’t-Miss Negotiation Strategies

Tired of getting outmaneuvered on cost? Wondering if clients and vendors are taking...

5 Tips To Hire The Right Person For Your Distributorship

Use these tips to conduct a foolproof interview that will ensure you add a valuable...

Turn 3 Common Sales Problems Into Opportunities

Below are three common problems salespeople encounter on the job. Here's how to turn...

6 Tips For Building Your Personal Brand

A strong personal brand distinguishes you, increasing your chances of attracting...

6 Tips For Building Trust With Clients

These strategies will help promotional product sales professionals strengthen the...

How Strong Is Your On-the-Job Emotional Intelligence?

Researchers believe that high emotional intelligence (EQ) translates into success in...

5 Tips To For Successful Cross-Selling

Intensify the brand-building impact of client promotions and maximize the revenue...

9 Tips For Bolstering Confidence and Increasing Success

Put these strategies into action and your self-assurance - and sales - are sure to...

Tech Edge: Zagg Pocket Keyboard

Tech Edge takes a look at today's top technology for salespeople. This time around,...

Earn More Business Through LinkedIn

1. Spice-up your profile by adding videos and presentations. Include brief customer...

Get More Sales With Twitter

With its informal style and direct access to decision-makers, Twitter is an ideal...

Distributor Salesperson of the Year - Andy Olson

Andy Olson is a 21st century Mike Brady.  The father of six in a bustling...

How to Deliver Quality Presentations

A look at today's top technology for salespeople. What Is It? The P300 Pico...

5 Strategies For Maximizing Sales Production

In a fast-paced world in which business happens as quickly as a mouse click, it's...

8 Tips For Building A Successful Blog

Promotional product sales professionals can position themselves as reliable...

How To Do In-Person Sales Calls Right

Advantages went into the field with an industry rep to see how he handled an...

5 Hot Markets for 2016 - Slideshow

Accelerate your sales this year with the help of these insights into five red-hot...

Tech Edge For Salespeople: The TripIt App

Tech Edge takes a look at today's top technology tools for salespeople. This time...

Sell To The Yoga Market

The number of Americans participating in yoga is about on par with the nation's...

5 Tips to Leverage LinkedIn

Use these five expert tips to connect with more quality prospects and spur sales...

7 Tips to Work More Effectively From Home

Use these strategies to ensure your days away from the office are as productive as...