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Counselor 2025 State of the Industry
In a year of extraordinary challenges, promo companies have shown the grit needed to succeed.
Top Stories
ASI Chicago 2025: Brian Urlacher Delivers Life Lessons and Fun in Keynote
The NFL Hall of Famer offered wisdom shaped by his 13 years of elite play and experience as a parent of three kids.
Tariffs and Rising Material Costs Make Jewelry Sourcing, Pricing Difficult
Economic uncertainty and rising global costs associated with sourcing materials, specifically from Asia, have impacted the jewelry industry within promo and retail.
US, EU Agree to 15% Tariff Rate, But Steel & Aluminum 50% Rate Remains
The EU rate is half of what the Trump administration threatened earlier, but not everyone is happy with the outcome.
ASI Chicago 2025: Top Finds From the Show Floor
There were tech products, natural materials and unique innovations aplenty at ASI’s summer trade show.
Latest News
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Counselor State of the Industry 2025: Negative Attitudes Toward Promo
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Counselor State of the Industry 2025: Buyer Preferences
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Counselor State of the Industry 2025: Tariffs
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Counselor State of the Industry 2025: Projects Taking Longer
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Counselor State of the Industry 2025: Choosing Suppliers
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Counselor State of the Industry 2025: Expanded Services
Product Hub
Products
This Week’s New Suppliers: Anytime, Anywhere Promo
Discover creative products from new ASI suppliers.
Products
Editor’s Picks: Superb Sweatshirts & Fleeces
Sweatshirts and fleeces are classics in the sports industry, across college campuses and for outdoors.
SRG Promotes Jessica De Mello to National Business Development
De Mello has spent 20 years with the Counselor Top 40 supplier.
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Industry Vet Scott Anderson Joins Arch Promo Group
Anderson will serve as vice president of sales and marketing, helping to integrate all nine of Arch Promo Group’s supplier holdings into a cohesive brand.
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Facilisgroup Hosts 2025 Partner Summit in New Orleans
The promo software provider brought together more than 500 promotional products professionals for education, networking and community impact at its annual Summit.
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BirdieBox Relaunches Under New Leadership
Citing “instability and organizational strain” under old ownership, an existing investor in BirdieBox – Spring Hollis of Star Strong Capital – has taken over as interim CEO of the company.
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Grossman Marketing Group Acquires Cooley Group
The Woburn, MA, distributor’s latest acquisition brings the Rochester, NY-based print, promo and fulfillment services provider into its fold.
Promo for the Planet
Sustainability
SRG Earns EcoVadis Silver Rating
The Counselor Top 40 supplier said the business sustainability platform called its ongoing carbon management efforts “advanced.”
Sustainability
Storm Creek Earns B Corp Certification
The apparel supplier said the distinction further solidifies its legal commitment to create a positive impact for society and the environment.
Sustainability
Gildan Recognized for Sustainability by TIME & Corporate Knights
The Counselor Top 40 supplier was included on Canada’s Best 50 Corporate Citizens list and a list of the 500 most sustainable companies put together by TIME.
Counselor State of the Industry 2025: Distributor Snapshots
These snapshots identify key characteristics within five distributor revenue classes.
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Counselor State of the Industry 2025: Sourcing Beyond China
How will volatility impact four of the biggest industry-wide trends?
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Counselor State of the Industry 2025: Labor
A strong talent pool has eased hiring woes for suppliers seeking salespeople and office workers – but the prognosis is different on the warehouse floor.
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Counselor State of the Industry 2025: Made in USA
Made-in-USA suppliers are enjoying an immense boost, but what does the future hold for domestic manufacturing?
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Counselor State of the Industry 2025: Supplier Health
A multitude of factors – starting with the seismic impact of tariffs – are undermining the health of suppliers.
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