News April 15, 2026
Goldstar Transitions Away From All-Inclusive Pricing Model
The Counselor Top 40 supplier will shift to line-item pricing that separates out base product costs from decoration and logistics.
Key Takeaways
• Counselor Top 40 supplier Goldstar (asi/73295) is shifting from its all-inclusive pricing to traditional line-item pricing.
• New pricing guidance, including separate line items for product, decoration and logistics, will be released prior to Goldstar’s June launch. Rising housing costs, inflation, tariffs and supply chain challenges made continued operations unsustainable, according to CEO Howard J. “Buzz” Miller.
Counselor Top 40 supplier Goldstar (asi/73295) is transitioning to a line-item pricing model for all products.
The Shelbyville, TN-based company has traditionally operated with an all-inclusive pricing model that covered base product costs, decoration and logistics in one figure. The new model will separate out those different costs to help ensure more transparency with customers and meet “the evolving needs of the industry,” Goldstar said.
“This move is about removing the one-size-fits-all approach,” said Heather Smartt, global head of Goldstar and a member of Counselor’s Power 50 list of the most influential people in promo. “By providing a clear view of every cost, we are giving our partners the freedom they need to meet a wide range of client budgets. This is ultimately about providing transparency to our partners so they can operate with confidence in a competitive landscape.”
The company is set to release updated price lists and resources ahead of the June 2026 Goldstar product launch.
Goldstar ranked 40th on Counselor’s most recent list of the top suppliers in the industry, with 2024 North American promotional products revenue of $46.5 million. The newest rankings will be released in July.