*Dates and events subject to change due to the coronavirus

The last month of 2021 presents several fun observances that promo clients can use as jumping-off points for promoting their services. Help them celebrate sweet treats and adult beverages, recognize hard workers, educate about American history and more.

Dec. 2/Special Education Day

This observance marks 46 years since President Gerald Ford signed the Education for All Handicapped Children Act into law, which requires public schools to provide appropriate instruction for children with disabilities. Today, it’s set aside to recognize the devoted teachers who serve students with disabilities and their families.
PITCH: Consider high-end apparel and packages of sweet and savory treats for hard-working teachers.

Treat tower (RPT3565) from Maple Ridge Farms (asi/68680); mapleridge.com

Dec. 4/National Cookie Day

Encourage clients such as bakeries, coffee shops and restaurants — anywhere that serves up cookies — to offer specials and discounts on this day, which celebrates the many different types of cookies that exist and their fans. Also consider clients that don’t normally offer sweet treats but would be interested in providing a surprise experience for clients that day.
PITCH: Ask clients about signage for cookie specials, and even branded jars filled with their house baked goods for a fun raffle giveaway. Bonus: Have people guess how many cookies are in the jar for a chance to take it home.

Cookie jar with mini chocolate chip cookies (GJCSC) from Midnite Snax (asi/71685); midnitesnax.com

Dec. 5/International Volunteer Day

Established by the United Nations, this day is set aside to recognize the many contributions that generous and dedicated volunteers make to organizations around the world. Any client that counts on volunteers would be a good fit for themed promotions this day.
PITCH: Encourage clients to give out branded apparel as a thank you for committed, loyal volunteers.

Quilted crewneck sweatshirt (R08) from Boxercraft (asi/41325); wholesale.boxercraft.com

Dec. 13/National Day of the Horse

In 2004, Congress declared National Day of the Horse to recognize the contributions that equines have made to U.S. history and the development of the country. Today, more than 30,000 wild horses still roam in the Western region, according to the Bureau of Land Management.
PITCH: Schools that host special sessions on the history of the horse could use fun giveaways like writing instruments, stress relievers and plush.

Light-up horse pen (2432618) from Alpi International LTD (asi/34415); alpi.net

Dec. 20/National Sangria Day

Encourage restaurants, bars and home party hosts to celebrate sangria, a delicious drink made with either red or white wine, fresh fruit, juices and optional liquor, herbs and spices. It’s a versatile beverage — summer and winter recipes abound — and there are myriad ways of making it.
PITCH: Suggest to clients that they send sangria kits to remote workers as a way of saying thank you for all their hard work this year.

Wine glass set with sangria mix (163603) from Stuff A Mug (asi/89971); stuffamug.com

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