In our recent Top 10 series that recapped our most popular content from 2023, I noticed something: Many of the news stories, features and podcast episodes from last year focused on new products, consumer trends and end-buyer case studies.

For example, the fourth most-viewed feature from the year was a trend piece in February on the Stanley Quencher. That was just the tip of the iceberg, as the must-have tumbler would be named our Product of the Year 10 months later and grace the cover of the winter 2024 edition of Counselor magazine.

The industry-wide enthusiasm for both the Stanley Quencher and our coverage of it confirmed to me the importance of what has been in the works here at ASI Media for many months: the launch of a product-focused page on ASI Central that will help distributors quickly ideate for upcoming client campaigns.

Salespeople are always hungry for ideas to pitch to promo clients, and over the decades we’ve delivered for you in our print publications and online platforms.

Product Hub is the distributors’ destination on ASI Central for all things product-focused: showcases, new offerings, case studies and more.

Now, we’re thrilled to announce the official unveiling of ASI Product Hub. As the name suggests, the page features the latest information on must-know trends, new offerings from suppliers, important data from ASI Research, and case studies demonstrating the success that distributors have recently had with clients. We’ve even included a way to search for our latest showcases. All together, it’s a curated collection of content with one goal: to help you brainstorm and develop effective promo end-buyer campaigns.

In addition to Product Hub branding on relevant stories posted on ASI Central, readers will also see them indicated with a Product Hub logo next to titles in Counselor PromoGram – similar to how we’ve branded sustainability stories for our Promo for the Planet page.

The easiest way to get there? Just bookmark our Product Hub homepage: members.asicentral.com/news/product-hub.

Suppliers, please reach out to me at slavenduski@asicentral.com with information on new product launches. Distributors, let me know about trends you spot or would like to hear more about, and share your recent successes with client promo campaigns – they may be featured prominently on Product Hub as helpful content for our readers.

And to everyone, please enjoy. We hope you find this new resource helpful in your promo journey.