Strategy February 26, 2021
Twitter Plans Subscription-Based ‘Super Follows’
In addition to a paid content model for certain users, the social media site is looking to add a “communities” feature similar to Facebook’s popular Groups function.
Twitter announced that it plans to roll out several new features, including a way for users to charge their followers and a Communities function that could be the service’s answer to Facebook Groups. The planned changes were announced during the social media site’s annual Analyst Day.
So-called “Super Follows” would enable users to pay for subscriptions to their favorite Twitter accounts, giving them access to extra content. Extras could include bonus tweets, access to a community group, subscription to a newsletter or a badge indicating your support, says The Verge. According to TechCrunch, creators in the program would also be able to put a paywall between certain media they share, including tweets, “fleets” and chats in Spaces, Twitter’s version of Clubhouse.
In an example provided by Twitter, the subscription charges were $4.99 a month, but Kayvon Beykpour, product lead at Twitter, said in a later Q&A session that the price point for Super Follows would be customizable, according to CNBC. Super Follows are expected to come to market sometime this year.
Subscription charges are reminiscent of other direct payment tools and platforms, like Patreon and Substack, and have become a way for content creators of all types to earn money online.
“We think that an audience-funded model where subscribers can directly fund the content that they value most is a durable incentive model that aligns the interests of creators and consumers,” said Dantley Davis, Twitter’s head of design and research during the analyst event.
Perhaps unsurprisingly, the Super Follows concept was met with derision, skepticism and outright mockery from Twitter users.
so you're telling me there's a "super follow" button that allows users to charge for specific tweets but not a "super unfollow" button where i can charge other users for making me read extremely bad tweets? twitter is run by cowards.
— Erin 💋far left loon💋 Ryan (@morninggloria) February 25, 2021
In fact, the hashtag #RIPTwitter began trending not long after the announcement was made, according to Newsweek.
In the meantime if you read my last tweet please venmo me immediately. #RIPTwitter
— Orny Adams (@Ornyadams) February 25, 2021
The other big announcement from Twitter was the planned creation of “Communities,” allowing people to create and join groups based around specific interests, allowing them to see more tweets focused on those topics. Twitter will start to experiment with the feature later this year, Beykpour said. “We must improve at letting people have conversations that are more targeted to the relevant communities or geographies they’re interested in,” he said.
In addition, Twitter announced plans for a “safety mode” that would help with the moderation, harassment and abuse issues the social network has been plagued with for years. The feature would automatically detect when a user is bombarded with negative interactions from others. When the mode is activated, it would “automatically block accounts that appear to break the Twitter Rules, and mute accounts that might be using insults, name-calling, strong language or hateful remarks,” according to a screenshot of the feature shown during the analyst event.