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Top 40
Vantage Apparel Adds Premium Basics Brand Lane Seven to Its Product Lineup
NewsThe Counselor Top 40 supplier says Lane Seven’s retail-inspired apparel makes it a fit ...
HALO Recognizes Top Supplier & Supplier Representative of 2025
NewsThe Counselor Top 40 distributor recognized Top 40 supplier Hit Promotional Products as...
Bill Gossman Appointed to Top Role at Staples Promotional Products
Gossman succeeds former president Daron Hi...
Koozie Group Taps Patrick Reininger as New Chief Commercial Officer
The announcement comes just a month after ...
iPROMOTEu Honors Standout Affiliates & Owners at Annual Awards Luncheons
The Counselor Top 40 distributor recognize...
Fully Promoted Marks 25 Years in Business With New Franchise Partners & Increase in Promo Sales
NewsThe Counselor Top 40 distributor saw an approximate 2.5% increase in promo/apparel sale...
The Bright Side: 4imprint Awarded More Than 6,000 Grants in 2025
NewsThe industry’s largest distributor expanded its charitable footprint in 2025, supportin...
IdentiBrands Powered by Proforma Acquires Absolute Ink Promotional Products
NewsThe deal is one of multiple acquisitions made by Proforma affiliates to start the year.
4imprint Projects Annual Revenue & Profit Down Compared to 2024
NewsThe largest distributor in promo said it remained resilient amid a “volatile macroecono...
PCNA Partners With Berne Apparel
The Counselor Top 40 supplier is now the e...
Koozie Group Fully Integrates Garyline, Announces New Tag Line
After joining the Mill Point Capital team ...
From RFPs to SOWs: How Distributors Are Solving the Toughest Client Requirements
Complex requirements from potential client...
6 Industry Firms Named to the Entrepreneur Franchise 500 List
The ranking recognizes franchises for thei...
Custom Ink Survey Shows Corporate End-Buyers Prioritize High-End, Stylish Promo
A majority of respondents to the Counselor...
NC Custom Acquires Confection 360
Confection 360’s high-speed, high-definiti...
PCNA Partners With Libbey Glass
ProductsThe Counselor Top 40 supplier will now offer a selection of Made in the USA glass barwa...
Top 10 of 2025: Canadian Stories
StrategyReaders in the Great White North were hungry for details on labour disputes, industry e...
Sponsored Content
Introducing Puffin Drinkwear: Now Available for Promo
Delight your clients with a unique can cooler that's as functional as it is fun....
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These Common Business Needs Will Open the Door to Add-on Sales
Expand your product offerings through the art of add-on sales . By...
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Don’t Risk It: Essential Product Features for Event Sales
It's true what they say: you get what you pay for . Don't risk your clients'...
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Now Available: WishBook Holiday Gift Guide
Now's the time to secure end-of-year sales. Make sure you're prepared with popular...
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Top 10 of 2025: News Stories
NewsM&A activity, industry lawsuits, USPS shakeups and – of course – tariff updates were am...
Vantage Apparel Appoints Chris Alfano as Chief Information & Digital Officer
NewsIn the expanded role, Alfano will lead the company’s digital transformation initiatives...
PCNA Enhances ESP Integration
NewsThe Counselor Top 40 supplier’s product listings now include all available color option...
PCNA Partners With Sustainable Drinkware Brands Ocean Bottle & HidrateSpark
SustainabilityThe Counselor Top 40 supplier and its drinkware-focused subsidiary ETS Express will bot...