Sales

Counselor State of the Industry 2026: Top Markets for Promotional Products Sales

Strategy

In a complicated economic year, some verticals thrived while others took a step back.

Everything Is Customer Service: Share the Win With Your Team

Strategy

Embracing this mindset will improve customer loyalty, boost employee satisfaction and t...

Counselor State of the Industry 2026: Becoming Indispensable to Distributors

Reliability, expertise and top-notch servi...

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Counselor State of the Industry 2026: Strategies to Preserve End-Buyer Spend

As client marketing budgets tighten, distr...

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ASI Show Chicago 2026: Full Recap & All Our Coverage

The ASI Show Chicago welcomed more than 4,...

ASI Show Chicago 2026: Red Lobster CEO Damola Adamolekun Imparts His Business Expertise in Keynote Q&A

Strategy

Adamolekun spoke with ASI CEO Ashish Mittal about the commonalities between restaurant ...

ASI Show Chicago 2026: Education Day Brings Technical Insight & Personalized Advice

Strategy

During the day’s Wrap-Up session, speakers reiterated their insights on how promo pros ...

ASI Show Chicago 2026: Jason McCracken’s Journey From Rock Bottom

Strategy

The account executive at Counselor Top 40 distributor BAMKO shared his emotional journe...

ASI Show Chicago 2026: Holiday Gifting Trends

Strategy

Mary Furto and Liz Haesler of Counselor Top 40 supplier PCNA discussed ways to use bran...

4 Tactics for Winning More Sales With a Tailored Approach

In this Quick Hit video on the ASI Learnin...

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ASI Show Comes to Chicago Next Week

Attendees can participate in education ses...

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Frictionless Fulfillment: How To Offer Fulfillment Services Without the Headache

Expand your promo services - no...

How To Sell Name Badges Without the Stress (Yes, Really!)

Let's face it: Selling name badges can...

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The Ulti-Mutt Guide to Promotional Pet Products

Stop. Sit. Sell. Get ready to fetch more...

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As Drinking Habits Shift, Alcohol Brands Double Down on Meaningful Promo

Alcohol consumption among Americans is on ...

How Something Inked Landed & Executed Its World Cup Licensing Program

Strategy

The Counselor Top 40 distributor used existing relationships to place branded merchandi...

Suppliers Report Mixed Interest in America250 Merch

News

While the official America250 logo and licensing has proven divisive, suppliers are fin...

Everything Is Customer Service: The Right Way To Build Trust

Strategy

Stellar customer service creates trust, which leads to repeat business and makes client...

Podcast: Build the Look, Not Just the Logo — How To Use Heat Printing for Promo Success

Sponsored Content

Today's end-buyers are looking for more than just logos on a product : they're...

Revolutionary Rollback: How To Sell Made-in-USA Headwear for America’s 250th Anniversary

Sponsored Content

America's 250th anniversary  is creating major demand for domestically made goods. ...

Buyers Are Using AI for Search – Are You Showing Up?

Strategy

Conversational AI is quietly rerouting corporate accounts. Here’s what distributors can...