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Sales

ASI Show Chicago 2026: Holiday Gifting Trends
ASI Show Chicago 2026: Holiday Gifting Trends
Strategy

Mary Furto and Liz Haesler of Counselor Top 40 supplier PCNA discussed ways to use bran...

4 Tactics for Winning More Sales With a Tailored Approach
4 Tactics for Winning More Sales With a Tailored Approach
Strategy

In this Quick Hit video on the ASI Learning Network, Mike Fossano of Premier Communicat...

ASI Show Comes to Chicago Next Week

Attendees can participate in education ses...


Frictionless Fulfillment: How To Offer Fulfillment Services Without the Headache

Expand your promo services - no...


How To Sell Name Badges Without the Stress (Yes, Really!)

Let's face it: Selling name badges can...

The Ulti-Mutt Guide to Promotional Pet Products
The Ulti-Mutt Guide to Promotional Pet Products
Sponsored Content

Stop. Sit. Sell. Get ready to fetch more orders with pet promos. We'll teach you how...

As Drinking Habits Shift, Alcohol Brands Double Down on Meaningful Promo
As Drinking Habits Shift, Alcohol Brands Double Down on Meaningful Promo
Strategy

Alcohol consumption among Americans is on the decline, but brands are still turning to ...

How Something Inked Landed & Executed Its World Cup Licensing Program
How Something Inked Landed & Executed Its World Cup Licensing Program
Strategy

The Counselor Top 40 distributor used existing relationships to place branded merchandi...

Suppliers Report Mixed Interest in America250 Merch
Suppliers Report Mixed Interest in America250 Merch
News

While the official America250 logo and licensing has proven divisive, suppliers are fin...

Buyers Are Using AI for Search – Are You Showing Up?

Conversational AI is quietly rerouting cor...


Take Your Sales Potential to the Max: How Partnering With a Promo Tech Leader Drives Profits

The promo tech category is booming, and...


Everything Is Customer Service

Embracing this mindset will improve custom...

Trend Watch: The Growing Niche of Funeral Merch
Trend Watch: The Growing Niche of Funeral Merch
Strategy

A shift toward celebrations of life, along with longstanding traditions like remembranc...

A Smarter Way To Sell Bags: How Your Supplier Can Give You a Competitive Edge
A Smarter Way To Sell Bags: How Your Supplier Can Give You a Competitive Edge
Sponsored Content

When everyone's selling bags, differentiation matters. Instead of trying to compete...

Tracy Swan Wants You To Take a Vacation
Tracy Swan Wants You To Take a Vacation
Strategy

The longtime distributor’s new company, The Promo Gap, provides short-term coverage off...

The 2026-2027 Multi-Line Rep Directory
The 2026-2027 Multi-Line Rep Directory
Strategy

Here’s the latest listing of the industry’s MLR firms from ASI’s database.

Q&A: Shifting Sales From Transactional to Outcome-Based
Q&A: Shifting Sales From Transactional to Outcome-Based
Strategy

Sales Consultant Jamie Lorenty shares tips to help promo salespeople shift their mindse...

Discover the Drinkware Everyone’s Talking About
Discover the Drinkware Everyone’s Talking About
Sponsored Content

Don't miss the new glassware collection from SnugZ USA (asi/88060): your...