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Product trends
Best in Branding: Cheers to a Year of Fun & Festive Merch
StrategyFrom classy convenience-store replicas to cutesy coffee merch, brands did not disappoin...
Best in Branding: Root Beer Float in a Tote, Dinner Roll Sweatpants & More
StrategyFrom Dunkin’ to Taco Bell, food brands have upped their game this fall with creative, q...
ASI Fort Worth 2025: Seven Top Trends From the Show Floor
From uniquely textured decoration to takin...
Promo Lessons From the Weirdest Brand Collaborations of 2024
They might be the strangest thing you’ve s...
PCNA Launches New Apparel Line With Sustainable Focus
Elevate by PCNA, an evolution of the Couns...
PRINTING United Expo 2024: Trends in Drinkware Products & Decoration Techniques
StrategyAdvancements in UV printing, allover prints and the “bigger is better” style were among...
The Magnet Group Highlights Sustainable Products
SustainabilityThe Counselor Top 40 supplier offers a growing lineup of eco-friendly items, including ...
State of the Industry: Can Drinkware’s Run of Popularity Continue?
StrategyDrinkware sales are higher than they’ve ever been, but have we reached the limit?
8 New Wearable Technologies From 2015
AdvantagesSmartwatches, checkpoint-friendly backpacks, fitness trackers and lipsticks that can...
Wearable Tech Poised For Growth
A new survey predicts that by the end of...
Hong Kong's Mega Show Highlights New Promo Items
Held at the Hong Kong Convention Center...
Trump Spends Big On Promo
Presidential candidate Donald Trump is...
England Institutes Single-Use Plastic Bag Charge
Large stores and supermarkets in England...
4 Case Studies of Writing Instrument Promotions
Despite the rise of high-tech gadgets, pen...
Will Smart Pens Become Valuable Promo Items?
Smart pens that can track a variety of act...
Google Expands Appeal of Wearable Technology
CounselorWith two new announcements, Google is looking to expand the appeal of the wearable tech...
Sponsored Content
Introducing Puffin Drinkwear: Now Available for Promo
Delight your clients with a unique can cooler that's as functional as it is fun....
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These Common Business Needs Will Open the Door to Add-on Sales
Expand your product offerings through the art of add-on sales . By...
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Don’t Risk It: Essential Product Features for Event Sales
It's true what they say: you get what you pay for . Don't risk your clients'...
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Now Available: WishBook Holiday Gift Guide
Now's the time to secure end-of-year sales. Make sure you're prepared with popular...
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More Than Half of Consumers Own Promo Pens
CounselorData reveals more than half of consumers own promo pens.
Elections Spur Interest in Made-In-USA Products
CounselorWith major political races ready to intensify over the next year, made-in-the-USA...
Data Shows Favorite Promo Items of Australians
CounselorData reveals the favorite promo items of consumers Down Under.
Floppy Hats in Fashion
CounselorLooking for a hot trend in the caps-and-hats category? Think wide-brimmed hats.