Case studies

How RushOrderTees Contributed to the NHL ‘WAG Jackets’ Trends

Strategy

Matching jackets worn by NHL players’ wives during the playoffs have become ornate and ...

Trend Watch: The Growing Niche of Funeral Merch

Strategy

A shift toward celebrations of life, along with longstanding traditions like remembranc...

At NYC’s Lunar New Year Parade, A Missed Opportunity for Merch

The Lunar New Year Parade in NYC on March ...

---

A Cup of Culture: How the ‘Bad Johnnie’ Cocktail Cup Became a Collector’s Item in Puerto Rico & Beyond

Hitex Marketing Group partnered with Scott...

---

How Foam Party Hats Struck Promo Gold With Viral Chicago Bears Cheese Grater Hats

After the Green Bay Packers’ legal team ni...

Beauty Brand Challenges Influencers To Go Viral With Bold ‘Triple Dare Kit’

Strategy

Produced by distributor WHOOPLA, the inspired kit used branded products and fun challen...

What Reebok & PlayStation’s Retro Shoe Campaign Does Well With Packaging & Small Details

Strategy

With three releases tied to the 30th anniversary of the first console release, Reebok a...

Wicked Cookware & Bloody Vinyl: Print & Promo Lessons From Recent Creative Movie Tie-Ins

Strategy

Franchises like Wicked and Saw and movies like The Smashing Machine show how to get cle...

Best in Branding: Root Beer Float in a Tote, Dinner Roll Sweatpants & More

Strategy

From Dunkin’ to Taco Bell, food brands have upped their game this fall with creative, q...

Counselor Promo Campaign Awards

Discover the promotions that deliver creat...

---

Best in Branding: The First Branded Hot Wheels, Chipotle Goes Back to School and More

From Chipotle dorm merch to Guinness “Pint...

---

3 Branding Takeaways From Marvel’s Massive ‘Fantastic Four’ Promo Rollout

Using print, promo and more, distributors ...

Little Leaguer’s Controversial Bat Flip Celebration Becomes Commemorative Pin

What started as an ejection- and suspensio...

---

The Summer of George: The Yankees’ Creative New Bobblehead Sparks Enormous Fan Demand Well in Advance

The Yankees announced a new bobblehead of ...

---

Does Oasis Reunion Tour Merch Have Takeaways for Promo Pros? Definitely Maybe

Replete with ‘90s nostalgia and retro spor...

WWDC 2025 Swag: How Apple’s Merch Can Inspire 3 Winning Promo Strategies

Strategy

The sought-after merch tied to Apple’s big annual event debuted this week as the confer...

WWE Table Sponsorship Brings ‘Snap Into a Slim Jim’ Slogan to Life

Strategy

The partnership takes brand engagement to a new level by cleverly matching the slogan w...

Dutch Supplier Promoplants Offers Green Spin on Live Printing

Sustainability

The company is able to personalize flower, plants and flower bulbs, in addition to pack...

Starbucks Summer 2025 Collection May Signal Shift to Smaller Stylish Drinkware

News

In addition to sunny colors, the coffee chain’s seasonal drop focuses more on carrying ...

The Bright Side: Avril Lavigne Uses Co-Branded Merch To Help Skate Shop Burned Down in LA Wildfires

Strategy

The Canadian singer created her own merch to raise money to rebuild a Pacific Palisades...

LA Kings Apologize for Branded Scarves Given Away on ‘Armenian Night’

Strategy

The NHL franchise provided a logoed item that was made in Turkey, which upset its Armen...