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Case studies
The Summer of George: The Yankees’ Creative New Bobblehead Sparks Enormous Fan Demand Well in Advance
StrategyThe Yankees announced a new bobblehead of Seinfeld’s George Costanza sleeping under his...
Does Oasis Reunion Tour Merch Have Takeaways for Promo Pros? Definitely Maybe
StrategyReplete with ‘90s nostalgia and retro sporty looks, the swag and how Oasis is promoting...
WWDC 2025 Swag: How Apple’s Merch Can Inspire 3 Winning Promo Strategies
The sought-after merch tied to Apple’s big...
WWE Table Sponsorship Brings ‘Snap Into a Slim Jim’ Slogan to Life
The partnership takes brand engagement to ...
Dutch Supplier Promoplants Offers Green Spin on Live Printing
The company is able to personalize flower,...
Starbucks Summer 2025 Collection May Signal Shift to Smaller Stylish Drinkware
NewsIn addition to sunny colors, the coffee chain’s seasonal drop focuses more on carrying ...
The Bright Side: Avril Lavigne Uses Co-Branded Merch To Help Skate Shop Burned Down in LA Wildfires
StrategyThe Canadian singer created her own merch to raise money to rebuild a Pacific Palisades...
Eagles Super Bowl Win Offers Fun & Valuable Promo Lessons
StrategyTake inspiration from apparel, headwear and print products that are showing up everywhe...
Inside Look: PA Printer Produces More Than 17,000 Apparel Pieces for Super Bowl Champion Eagles
StrategyDickson City’s Talk Shirty To Me went all in on the Eagles this year, meaning a bigger ...
Zagwear Fulfills Coors Light ‘Case of the Mondays’ Merch Ahead of Super Bowl
The merch collection included a viral face...
Promotional ‘Ted Lasso’ Card From 2014 Kit Sells for Thousands at Auction
The story underscores how print products c...
Case Study: ‘Lighting the Beam’ for the Sacramento Kings With Custom Merch
Promo pro Harry Ein created a built-from-s...
Olivia Rodrigo Is Back With Another Immersive Experience
This time, the singer has partnered with S...
Overture Promotions Unveils Annual Train Ornament
The Counselor Top 40 distributor has desig...
Promo Lessons From the Golden Globes Swag Bag Worth $1 Million
This year’s gift bag is a real bag that us...
Koozie Group Pen Goes Viral on TikTok
StrategyA TikTok user shared a story about the “best pen she’s ever used,” and now the Top 40 s...
Zagwear Designs ‘Emotional Support Ketchup Bottle’ for Heinz
StrategyThe campaign leveraged Gen Z-specific marketing and current consumer trends to amplify ...
Sponsored Content
The Comprehensive Custom Cups Sales Guide
Cheers to branded beverage cups! Raise a glass and read on to learn how to sell all...
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5 Sales Prospects for Single-Use Promo Products
Look no further for a product category that's cost-effective , convenient...
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How To Sell High-End Headwear: A Look Inside a Fashion Favorite
To win business with prestigious clients , you must present premium...
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Infographic: What Product Features Are Possible With Customization?
New to selling custom products? No problem. With this infographic guide, you'll...
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AMB3R Creative Designs Retail-Inspired Self-Promo Hoodie
Web ExclusiveThe garment was put together to showcase the distributor’s brand and customization capa...
The Bright Side: Innovatex Solutions Benefits Domestic Violence Shelter
Promogram CanadaThe Canadian distributor has donated time, funds and critical hard goods to Yellow Bric...
Distributor Puts Together Rockin’ Self-Promo
Web ExclusiveThe classic-rock-themed gift boxes featured fun curated items that resonated with clien...
The Campaign: Creating A Pop-Up Employee Merch Store for Cash App
Web ExclusiveLimited availability and a retail feel helped this promo products pro make the global s...