Product trends

5 Ideas for Using NYFW Trends in a Promo Campaign

Products

Appeal to fashion-forward end-buyers with these suggestions from the hottest show of th...

Starline Adds LAMY Pen Line to Its Growing Writing Collection

Products

The product expansion at the Counselor Top 40 supplier will include fountain pens, roll...

Gemline Partners With Yankee Candle, Adds Mini Igloo Playmate Cooler to Catalog

The additions are meant to strengthen the ...

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Vantage Apparel & Redwood Classics Launch Custom Color Program

The program allows distributors to PMS-mat...

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Promotions Planner: Holidays Beyond the Holidays

Start presenting ideas to clients for prom...

Redwood Classics Apparel Unveils Co-Brand Series

Products

The new collection is designed to simplify ongoing support among distributors for Canad...

Crystal D Introduces New Awards Materials

Products

The Minnesota supplier of recognition items, long known for its crystal products, is ex...

S’well Returns to Direct Distribution After Years of Exclusive Supplier Agreements

News

Part of Lifetime Brands Inc., the reusable drinkware brand said distributors will now h...

iClick Adds Sustainable Tech Brand Xoopar to Product Lineup

Sustainability

The eco-conscious line of tech accessories is made from Global Recycled Standard-certif...

BYBBA’s Bondi Style Named ‘Best Packable Bag’ by Oprah Daily

Another sustainable bag supplier, ChicoBag...

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Gemline Adds Cool Gear Drinkware to Lineup

The Counselor Top 40 supplier expanded its...

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Promotions Planner: Indulge & Enjoy

Start presenting ideas to clients for prom...

SanMar Expands Offerings From Cotopaxi

The five outerwear pieces and hiking backp...

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Counselor State of the Industry 2025: Top Promotional Products Categories

The top product categories in promo remain...

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ASI Chicago 2025: Top Finds From the Show Floor

There were tech products, natural material...

Top 10 ESP Searches: Record Summer Heat Drives Growth for Cooling Promo Products in Q2

Research

The second quarter also saw sustained interest in trendy products like custom socks and...

Prime Line Partners With YETI To Offer Drinkware Styles

News

The supplier, a division of Counselor Top 40 supplier S&S Activewear, will offer 10 of ...

Canadian Distributors Search for Classic Categories, Promo Stalwarts in ESP Amid Q2 Economic Uncertainty

Strategy

Meanwhile, searches for “made in Canada” fell 72% between the first and second quarters.

Gemline To Offer Luxury Travel Brand Hartmann in Promo

Products

Hartmann’s line of bags and luggage is the latest retail brand addition to the Counselo...

The Bottle Station Improves Accessibility for People With Limited Mobility

Strategy

The product secures items to surfaces, making it easier for people with mobility issues...

Promotions Planner: Awareness in Action

Products

Start presenting ideas to clients for promotional campaigns centered around October obs...