Niche

Eye on AI: Just What Is a MerchBot?

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In this Q&A, industry veteran Ron Friedman dishes on a new AI-driven offering he says c...

Gemline Now Offering Select Wines From Limerick Lane Cellars

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Through a new partnership, the Top 40 supplier is including vintages from the Sonoma Co...

Federal Rescheduling of Marijuana to a Class III Substance Could Spark Promo Sales, Distributors Say

The U.S. Drug Enforcement Administration i...

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Niche Market Spotlight: Craft Brewing

Distributors can use these strategies and ...

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Small-Town Virginia Printer Makes Official Merch for ‘Rich Men North of Richmond’ Singer Oliver Anthony

Anthony DeMarco is a neighbor and friend t...

Fabian Couture Group Acquires Supplier Uncommon Chef

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Formerly known as Uncommon Threads until a rebrand, the acquired company specializes in...

Logo Mats Rebrands With New Logo, Mascot and Fresh Tagline

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The Georgia-based supplier is debuting the new identity this week at the ASI Show Chica...

Creating Pittsburgh’s First-Ever Official Branded Merch Collection

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CommonWealth Press, a union apparel decorating shop, developed the just-launched line i...

Imperial Chosen as the Licensed Headwear Provider for Major League Pickleball

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Top 40 supplier Sportsman Cap & Bag (asi/88877) carries the Imperial brand and is offer...

Screen Printer’s ‘SELL’ Shirts Fuel Viral Fan Protest Against Oakland Athletics Ownership

Fans accuse Owner John Fisher of running t...

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Galaxy Balloons Rebrands as ‘Galaxy, More Than Balloons’

The fresh identity includes a new logo.

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Branded Treats Acquires SPOTS NYC

The supplier of brandable food items has a...

Sock101 Names Sarah Goshgarian Unruh to C-Suite Role

Unruh, who has experience at Top 40 firms,...

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Trendspotting: 3 Merch Takeaways From SXSW’s Pre-Sale Swag

SXSW, the Austin, TX-based collection of f...

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The Book Company Partners With TableTopics

The Florida-based supplier will be selling...

Case Study: Coffee Merch Contributes to Anti-Crime Efforts

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The hosts of a true-crime podcast worked with a distributor to launch a virtual storefr...

Case Study: Re-Engaging With Valued Members

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A 112-year-old company turned to a nearby distributor for a major rebrand and member-ou...

Fanatics Inks Deal to Handle Crimson Tide Student-Athlete Merch

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As part of a new partnership with The University of Alabama, the sports merchandise ret...

Infographic: Get on Board With Charcuterie

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Perennially popular, food gifts gained even more steam during COVID, with meat and chee...

alphabroder | Prime Line Launches Source Abroad Apparel

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The service from the Top 40 supplier allows for the streamlined creation of custom wear...

Gemline Partners With Milk Bar and Folly Coffee

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The Top 40 supplier is adding offerings from the artisanal food/drink brands to its Gou...