Nearly two-thirds of workers were hired after someone in their network made an introduction or connection, according to research from LinkedIn. Now, more than ever, networking is vital for professional success. While making in-person connections is often still considered the gold standard of networking, it’s also important to maintain a digital presence. Consider these six strategies to develop and nurture a robust network, even through a computer screen.

1. Keep it brief.

In the age of TikTok and other short-form social media, attention spans are even lower than ever. Keep online communication brief and to the point, whether it’s an email, direct message, social post or online comment. “Cut the fluff, and don’t take two sentences to get across a message you could convey in a single line,” according to a digital networking guide from Entrepreneur.

2. Be sincere.

In a sea of automated networking emails, be the person who can communicate what ChatGPT cannot: your personality. Don’t take yourself too seriously, and be friendly and honest. People will appreciate hearing from another real person, even if it’s through a computer.

3. Attend online events.

In-person conferences and workshops tend to be sites of fruitful networking opportunities. Why should their remote alternatives be any different? Take advantage of work events and opportunities to meet others, even if they’re remote, as they are a great way to authentically meet like-minded people in your field and learn something new. Once you acknowledge and dismiss the awkward introductions, online events can be a watering hole for kindred individuals.

4. Try networking apps.

Maintaining an active – and regularly updated – presence on LinkedIn is a given, but there are plenty of other networking apps worth looking into as well. Lunchclub, for example, uses AI and machine learning to connect users with common interests and objectives. Alignable, a networking site for small businesses to connect, says on its website that it’s used by more than 9 million business owners. It can also be worthwhile to join special interest groups on Facebook and LinkedIn.

73%
The percentage of workers who were hired as a result of someone they know making an introduction or connection(LinkedIn)

5. Have a clear objective.

When you reach out to someone online, have a goal in mind. Try, for instance, inviting a potential connection to an online coffee chat to get to know each other better. Be specific, and more often than not, you’ll get what you ask for.

6. Create a public persona.

Digital communication through social media outlets, especially LinkedIn, is ideal for crafting the version of yourself that you want your network to see. This persona can extend to blogs, podcasts, and personal websites. A strong internet persona is vital for attracting a larger network than you can individually reach.