August marks the bittersweet end of the carefree summer months, but it doesn’t have to mean the end of the fun. The month is full of leisure-centered observances, like International Beer Day and National Beach Day, that end-buyers can leverage to promote their products, services and amenities.

Aug. 2/International Beer Day

Remind local restaurants, bars and breweries that this is an ideal opportunity to promote their products, services and special events.

PITCH: Suggest that breweries distribute reusable coasters to guests this day, and also offer special edition branded glassware for purchase.

Ceramic coaster (CORBOTT) from HPG (asi/61966)

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Aug. 4/National Chocolate Chip Cookie Day

This sweet observance is perfect for promoting bakeries and cafés, as well as reminding hardworking employees how much they’re appreciated.

PITCH: Recommend that companies surprise staff this day with branded chocolate chip cookies and a thank-you message.

Individually wrapped chocolate chip cookie (FBC100-E) from NC Custom (asi/44900)

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Aug. 15/National Relaxation Day

Let local spas, nail salons and masseuses know that this late summer holiday is ideal for promoting their services.

PITCH: Businesses will need signage and can also give out spa-related items to customers this day.

Sleep kit (AM001) from Via Kit Company (asi/93757)

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Aug. 17/National Nonprofit Day

This day is set aside to recognize the many contributions that nonprofits make to the betterment of society, and the hard work of their employees and volunteers.

PITCH: Propose that local nonprofits thank their staff and volunteers with branded apparel, like eco-friendly quarter-zips.

Ladies’ quarter-zip (8808PF) from alphabroder (asi/34063)

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SBHD: Aug. 30/National Beach Day

Beach destinations can encourage visitors in late summer with this observance, set aside to acknowledge the beauty of America’s beaches and the importance of keeping them clean for people and animals alike.

PITCH: Visitors centers can sell branded items to welcome patrons who are sure to appreciate an eco-friendly element.

32-oz. Ocean Bottle (OCB002) from St Regis Group (asi/84592)

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