ASI’s 2026 Ad Impressions Study provided one of our most comprehensive looks at the value, effectiveness and impact of promotional products, particularly when it comes to how branded products influence buying decisions with a low cost-per-impression. Now, we’re spotlighting stats around individual product categories, research questions and specific international markets worth taking a second look at.

With the continued popularity of top retail brands like YETI, Owala, Stanley and others, drinkware has grown to just over 10% of annual industry sales. In addition to reusable stainless-steel water bottles and tumblers, that also includes items like ceramic coffee mugs or glassware.

For consumers, the clear priority with this category is practicality, with 87% of end-users reporting that they would keep a branded drinkware item because of its usefulness. That, in turn, is likely to translate to these consumers actually using the product – more than three-quarters of survey respondents said they would use a promotional drinkware piece at least once a week, and keep it for at least a year.

That results in average estimated lifetime brand impressions of about 1,300 – one of the highest impression counts for a nonwearable product category.

Read and download the full 2026 Ad Impressions report here.

Click here for a pdf of this infographic.