From following a solid business plan to taking advantage of industry resources, distributors should execute necessary steps in their first 90 days of business that are critical to long-term success.

In this course on the ASI Learning Network, Christina Mendola, executive director of distributor services at ASI, gleans from more than two decades of industry experience to share her top objectives for distributors in their first three months. Here are just a few.

1. Build a strong, intentional business plan aligned with your target market and growth goals.

Success starts with a clear vision, defined audience, differentiated value proposition and a realistic financial and operational plan. Using ASI tools like ESP+, market research and marketing resources helps you make informed decisions, position yourself against competitors, manage cash flow and scale sustainably.

2. Focus on relationship-driven growth through targeted outreach, digital presence and ongoing engagement.

Long-term success as a distributor comes from positioning yourself as a trusted promo expert – key to that is deepening relationships with existing clients, entering high-potential markets and maintaining consistent, personalized communication. Strong follow-up, tailored pitches, referrals, community involvement and creative innovation all help build loyalty and drive repeat business.

3. Maximize the full value of an ASI membership to gain credibility, efficiency and growth support.

Your ASI number, dedicated Customer Success Manager, ESP+ platforms, education, research, savings programs and events work together to give you instant industry credibility, reduce costs, strengthen professionalism, and help you grow faster and smarter. Actively using these resources – not just having access to them – is what creates real competitive advantage.