Strategy May 28, 2019
How to Profit (and Profit Again) With Repeat Orders
Many companies have yearly budgets dedicated to internal initiatives like fundraisers and recognition programs. You can turn these programs into repeat revenue by helping your clients create one-of-a-kind promos for them. Impress your customers with these high-end items and increase your reorder potential. Before you know it, you’ll be meeting your sales quota for next year before it even starts!
ANNUAL FUNDRAISERS
Any fundraiser that takes place year after year has a great deal of reorder potential. You already know these clients could come back next year if you impress them, so go the extra mile to pitch inspiring products. You don’t have to be afraid of high price tags either. If your clients are selling these promos to raise funds, the higher-end your offerings are, the better.
EMPLOYEE APPRECIATION
You’ll likely capture most of these orders at the end of the year, but staff appreciation needs can pop up year-round. Perhaps a staff member got a promotion that your corporate client wants to recognize, or someone excelled on a project and deserves a gold star. Steer your clients toward items that commemorate achievements and can be proudly displayed. That way, recipients can be reminded (and remind their peers!) of their hard work for years to come.