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Strategy

AI Expert Steve Metcalf Shares His Tips & Insights
AI Expert Steve Metcalf Shares His Tips & Insights
Strategy

The co-founder and CEO of Imagine AI Live gets into the nitty gritty of artificial inte...

Create a More Efficient Workflow for the Design Process
Create a More Efficient Workflow for the Design Process
Strategy

Designers in print and promo can use AI and other tools to help streamline the art crea...

The EcoVadis Effect: How It’s Driving Sustainability in Supply Chains

The platform has been growing into a stand...


Nominate Now for Print & Promo’s Rising Stars

We’re looking for standout pros who have b...


2024 ASI Media Product of the Year: Yard Signs

Throughout a fiercely contested election, ...

Olivia Rodrigo Is Back With Another Immersive Experience
Olivia Rodrigo Is Back With Another Immersive Experience
Strategy

This time, the singer has partnered with Sony and the New York MTA to take over a whole...

Overture Promotions Unveils Annual Train Ornament
Overture Promotions Unveils Annual Train Ornament
Strategy

The Counselor Top 40 distributor has designed and produced the collector’s items for Ca...

Promo Lessons From the Golden Globes Swag Bag Worth $1 Million
Promo Lessons From the Golden Globes Swag Bag Worth $1 Million
Strategy

This year’s gift bag is a real bag that uses trendy branding and even finds space for p...

Why Print-on-Demand Is Big Business for Private Equity
Why Print-on-Demand Is Big Business for Private Equity
Strategy

Mark Hahn, managing director of Graphic Arts Advisors, explains how the sector’s scalab...

Trader Joe’s Branded Totes Go Viral – Again

The grocery chain has scored a hit this ye...


Subway’s New Free Merch Line ‘Sells’ Out Almost Instantly

The fast-food chain’s U.K./Ireland divisio...


Allmade Apparel Creates Decoration Recommendations Guide for Printers

The eco-friendly apparel company said the ...

Enron Resurrects With a Merch Marketing Stunt

The company’s recent revival appears to be...


VIDEO: What To Expect From the ASI Pavilion at PRINTING United Expo in 2026

Ashley Roberts, content director of Printi...


The Exit Strategy Blueprint: Plan on Your Terms (Or Be Forced Out Against Your Will)

No matter what you do as a business owner,...

Why Is There So Much ‘Wicked’ Merch?
Why Is There So Much ‘Wicked’ Merch?
Strategy

The over-the-top marketing campaign for the Broadway hit’s film adaptation helped boost...

3 Takeaways From the Savannah Bananas’ Viral Tee
3 Takeaways From the Savannah Bananas’ Viral Tee
Strategy

The baseball team sold limited-edition T-shirts in honor of the duct-tape banana art th...

7 Tips for Catering Direct Mail to Millennials & Gen Z
7 Tips for Catering Direct Mail to Millennials & Gen Z
Strategy

These digital natives value authenticity, tangible experiences and meaningful connectio...

The Step-By-Step Guide to Selling Custom Products
The Step-By-Step Guide to Selling Custom Products
Strategy

The  sales process for custom products  is more similar than you think to the stock...

Decorating Roundup: Lawson DTF Powder Earns Children’s Product Certificate
Decorating Roundup: Lawson DTF Powder Earns Children’s Product Certificate
Strategy

Also, Stahls’ is offering an EasyRip service for direct-to-film transfers, and Ninja Tr...

Spectrum Designs Partners With T.J. Maxx for Neurodiverse Apparel Line
Spectrum Designs Partners With T.J. Maxx for Neurodiverse Apparel Line
Strategy

The garment decorator with a mission to provide meaningful work to people with autism h...