Strategy

Classic Categories Dominate ESP Searches in 2024

Strategy

The industry’s staple products ended up on top for the year, while social media and cul...

Case Study: How Promo Products Help a School District Printer Thrive

Strategy

Promo has become a six-figure source of revenue for Deer Valley Unified School District...

Decorating Roundup: Epson Announces First Direct-to-Film Printer

Also, International Coatings releases a re...

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To Dye For: Why Custom Colors Are Trending in Apparel

The uniqueness of garment dye and effects ...

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Moving Fast Into 2025: A Message From Tim Andrews

Last year underscored the power of promo, ...

Case Study: ‘Lighting the Beam’ for the Sacramento Kings With Custom Merch

Strategy

Promo pro Harry Ein created a built-from-scratch light-up replica of the NBA team’s are...

ASI Orlando 2025: Product Showcase Winners

Strategy

As suppliers unveiled new products at ASI Orlando to kick off 2025, distributors had th...

PPAI Expo Conference Day Focuses on Embracing Change & Making Connections

Strategy

Keynoter Tiffani Bova, a former Salesforce executive, explained why a laser focus on cu...

‘Accidental Creative’ Author Shares Strategies for On-Demand Brilliance at skucon 2025

Strategy

Todd Henry and other speakers at the daylong promo conference in Las Vegas also focused...

Top Apparel Trends for 2025

Here’s your look at this year’s leading st...

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Decorating Roundup: Roland DGA Launches Direct-to-Film Printer

Also, Ninja Transfers offers Easy Peel DTF...

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ASI Orlando 2025: Top Hard Goods Trends

The show offered plenty of ideas and inspi...

ASI Orlando 2025: 10 Apparel & Headwear Trends From the Show Floor

Promo’s first big trade show of the year w...

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ASI Orlando 2025: The Value in Print for Promo Distributors

Adding print can help promo distributors r...

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ASI Orlando 2025: Flash Polls Reveal Sales Optimism & Tariff Concerns

The polling occurred during an Education D...

ASI Orlando 2025: How To ‘Flex’ Your Sales Style

Strategy

Mimi Brown of AMP Up Success discussed how identifying personality traits can help dist...

ASI Orlando 2025: Master ChatGPT To Help Drive ‘Social Sales’ Efforts

Strategy

Digital marketing expert Janet E. Johnson delivered an insightful primer on how to leve...

ASI Orlando 2025: Become a Pro at ‘Non-Cringey’ Self-Promotion

Strategy

Sameena Safdar, CEO of Amplify Your Voice, provided attendees of this Education Day ses...

ASI Orlando 2025: Stephanie Stuckey Delights & Inspires in Moving Keynote

Strategy

The former trial lawyer’s story of how she bought back her family’s business, saved it ...

Top 10 of 2024: Print Stories

Strategy

The “print industry” covers a lot of ground. Here are some of the biggest stories from ...

The Exit Strategy Blueprint: 9 Steps to a Successful Sale

Strategy

Exiting a business requires meticulous planning, considering both financial and emotion...